VVCB Wins Gold HSMAI Award
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For Immediate Release  
February 23, 2017
Fiorella Calderoni
Communications Manager
Ventura Visitors & Convention Bureau
(805) 648-2075
Ventura, Calif. -- Ventura Visitors & Convention Bureau (VVCB) was honored to receive a gold award from Hospitality Sales & Marketing Association International (HSMAI) in the 60th annual Adrian Awards, the largest and most prestigious global travel marketing competition.

VVCB won the award for their public relations campaign orchestrated to give a memorable welcome for the Tour of California passing through Ventura in 2016. "Our team was honored to be among the top tourism industry organizations to receive a Gold Adrian Award for our effort that showcased our community coming together to welcome the Tour of California through Ventura in unique Ventura-style. I am proud to be able to share our community and help drive the economy through tourism," said VVCB President & CEO Marlyss Auster.

Out of over 1,200 entries submitted this year, VVCB's work was judged to be exceptional by expert hospitality, travel, tourism, and media professionals. Judges were asked to evaluate each entry based on its own merit and success in achieving its objectives. At least three judges reviewed each entry. 

Auster traveled to New York to receive the award at HSMAI's award gala on February 21, 2017. Attended by more than 1,000 hospitality, travel, and tourism marketing executives, the Adrian Awards Gala celebrated award-winning work, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.

VVCB was honored as a gold winner at the Adrian Awards Gala and is featured in the Adrian Awards Winners' Gallery at

Other past winners of this prestigious award include Choice Hotels International, Visit California, Hilton Worldwide, Marriott International, Royal Caribbean International, and Visit Scotland. With a much smaller budget and staff, VVCB is thrilled to be in the company of these admirable organizations with an award-winning public relations campaign. 

Click here for more information on the award-winning campaign, and view a video of the original event below. 
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their 
partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and

About Ventura Visitors & Convention Bureau
Ventura Visitors & Convention Bureau (VVCB) is a non-profit organization designed to increase visitor expenditures, tourism revenues and local employment opportunities through the promotion of Ventura as a travel destination. For travel and accommodation information or a free copy of the Ventura Inspiration Guide, the public can write to the Ventura Visitors Center, 101 S. California Street, Ventura, CA 93001; call (800) 333-2989, or (805) 648-2075; visit; email Follow VVCB on Twitter @VisitVentura or become a Facebook fan at  

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Ventura Visitors & Convention Bureau · 101 S. California Street · Ventura, CA 93001 · USA