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Invitation Meeting Design Course Malmö

Meeting Designer from the Netherlands and author of “Into the Heart of Meetings”, Mike van der Vijver visits Malmö in Sweden in January 2015, for a Meeting Design training course. Meeting Design is gaining ever more attention in the meeting industry worldwide. This is no more than logical, because everybody in the profession is aware that meeting programmes need to be designed well in order to be effective.

Meeting Design

Meeting Design is a relatively new profession. A Meeting Designer works with meetings as a specific means of communication, just like newspapers or television. The work of a Meeting Designer is to bring content, objectives and participants’ expectations together and to design the programme in a way that makes it effective, engaging and conducive towards the organizational objectives. He works for the Meeting Owner and cooperates with PCO’s, AV companies, Speakers and Facilitators. His final consumers are the meeting participants, and his clients’ wishes are the design compass by which he sails.

The Course

The course will focus on the main basics of designing meeting programmes. What you will learn is: use the venue and the room lay-out to influence participant behaviour, give shape to the decisive first 5 minutes of the programme, and optimize content and format. In addition, course participants will learn how to cure major meeting headaches like: long personal introduction rounds, boring content, official formalities and poor speakers. The course is designed for meeting professionals who want to exert greater influence on meeting outcomes; communication experts who want to improve their understanding of the medium; change agents and consultants who want to use meetings effectively. The course will, of course, be highly interactive. The programme is built around a whole series of design assignments, close cooperation with fellow learners and some surprises.

Practicalities Training Course

Dates: 20 - 21 January 2015, 09.00 - 17.00 in Malmö, Sweden.
Venue: Malmömässan, Mässgaten 6 in Malmö.
Price: € 995. Includes: one copy for each participant of “Into the Heart of Meetings”; two lunches. 
Each second registration from the same organization is entitled to a 10% discount.
Registration: Please send an email to, with your invoicing data (incl. VAT number) and you will receive a registration form and invoice with payment details. Registration is complete and will be confirmed upon receipt of your payment.
Hotel: At this point in time, we are still negotiating with hotels close to the venue and are awaiting their best offers. In the next week, we will return to you with the hotel information, allowing you to make your reservations well in time.

The Endorsements

The Dutch Chapter of Meeting Professionals International (MPI) offered this course to its members in early 2014. It received the highest-ever ratings of all MPI Netherlands educationals.
Participants said about this course:
“ Meeting Design is about creating the perfect event; one during which you will reach your goals“.
“ After this training, I have realised that just about everything we have been doing in the Meeting & Event Industry in the past is wrong!“
" Meeting Design is such a powerful approach. And for the most part it is still unknown!"
" After this training, as a Meeting Planner, I no longer think in terms of barriers. Instead I see that there are so many options out there. It has encouraged me to keep thinking about changes and possibilities".

The Book

“Into the Heart of Meetings”, by Mike van der Vijver and Eric de Groot was released early 2013 and received worldwide recognition as a standard work on Meeting Design. Among those who endorsed it are ICCA’s CEO Martin Sirk, Leaseplan’s CEO Vahid Daemi and veteran of the Australian Meeting industry Elizabeth Rich. Please go to for reviews.

Further information

If you have any questions concerning the course or other issues, please contact us at
Hope to meet you in Malmö,
The MindMeeting team

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