In late January 2018, ATNF will publish a summary report of its NetCode-based study on Breast-milk Substitute (BMS) marketing practices undertaken in Thailand in the summer of 2017 with Westat.
In February a second study undertaken in Nigeria in the autumn of 2017 will follow. Together the studies will contribute to the scores of Nestlé SA, Danone, FrieslandCampina, Kraft Heinz, Abbott and RB/Mead Johnson in the BMS sub-ranking of the 2018 Global Index.
The studies assess whether all companies in each country market their products in line with the International Code of Marketing of Breast-milk Substitutes (the Code), subsequent WHA resolutions and any prevailing stricter local regulations.
Data is collected using the NetCode Protocol through interviews with mothers and healthcare workers in healthcare facilities, visiting traditional retailers and monitoring online retail sites, reviewing product labels and inserts, various types of promotional and educational material, and monitoring TV, radio and print media as well as companies’ own digital media channels and popular parenting and childcare-focused websites.
ATNF hopes that all companies included in the studies will use the results to review and improve their marketing practices to bring them into line with the Code. Further, ATNF hopes that the studies will be of value to others who work to protect and promote breastfeeding, and deter inappropriate marketing of Breast-milk Substitutes.