Visit Lancashire July update
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Partner Update

Issue 78


July Partner Update
It is now officially the school summer holidays and what a journey we have all been on to get here.  With the removal of most of the Covid-19 restrictions, Lancashire continues to make the safety of our visitors its top priority.  
It is great to see the return of some of Lancashire's famous and much loved events, such as The Dukes Walkabout Theatre, Highest Point Festival and Chorley Flower Show.  They have been greatly missed.  Also, new creative experiences will delight visitors this summer such as the Luminarium in Blackburn.  The organisers are operating under new challenging conditions, but as ever our industry rises to the challenge for our visitors.

This month's partner update includes news and opportunities including new digital marketing opportunities and a spotlight on four supplier partners who can potentially add value and support to your own business. 

Visit Lancashire News & Opportunities

#RediscoverLancashire Campaign Update
The campaign continues to drive traffic to and social channels.  

You will have seen the latest campaign newsletter.  

Make sure you tag @VisitLancashire into your tweets and use the hashtag #Rediscoverlancashire on your social media channels. 

There are still various free ways partners can get involved.   

Find out more

Dog Friendly?  Tell us about it.
Due to a sharp increase in dog ownership during the Covid-19 pandemic, there is an increased interest in dog friendly places to stay and things to do.

Is your business dog friendly?  Do you offer something for four legged visitors that could capture the attention of a journalist?  Should your business be featured in the places to stay section on

Let us know and email

Time to celebrate?  Tell us about it.
Journalists are always asking about/interested in anniversaries, birthdays and years of interest in Lancashire each year and the connected story.  This could be connected to a specific business, event, exhibit or even a destination or story/folklore.

Let us know if your business is celebrating in 2021 or 2022.


Visit Lancashire Digital Marketing Opportunities 
Visit Lancashire has an enviable reputation for cost effective and impactful digital marketing. 

The 2021/2022 opportunities document is now available, listing all the ways that Visit Lancashire can add value to your venue or event.  

There are new options available including the '7 day event boost'.  


Find out more

New govt hospitality strategy launched
A new strategy to ensure England’s pubs, bars, restaurants and other hospitality venues can thrive long-term and adapt to consumer demands has been launched by Business Minister Paul Scully (16 July).

The Hospitality Strategy focuses on reopening, recovery and resilience.

To support the industry in its reopening, the Strategy sets out measures including highlighting opportunities in the hospitality industry to jobseekers through DWP’s dedicated work coaches and helping the sector address current recruitment challenges. 

Find out more

Your late availability and cancellations
It is frustrating, especially this summer, when you receive last minute cancellations.   

Make sure you tag @VisitLancashire into your tweets and Facebook posts with any messages promoting late availability.   We can share with our over 50k followers.

Lancashire City of Culture Bid 2025 Bid Update
After an intense few weeks of discussion with partners, the Lancashire 2025 team has announced that on Monday 19 July, an expression of interest was submitted for Lancashire to become UK City of Culture in 2025.

It follows a three year process during which the team, working in partnership with colleagues and stakeholders across the county, developed an ambitious, innovative vision for the bid.

We wish the bid team the best of luck!

Find out more

Spotlight on Visit Lancashire Supplier Partners 

The Bee Centre
Attract visitors to your venue with the mobile bee experience.  The award-winning bee experiences are a great way to shake off those post-lockdown blues.  This fascinating immersion into the world of the honeybee is educational, unusual and memorable.

Now your visitors can enjoy one of the amazing bee experiences, using the new, mobile facilities and innovative management techniques. Safe and engaging bee experiences can be hosted at your venue. This is a proven attraction for visitors who are looking to do something a bit different.

Find out more

Frederick’s Ice Cream is a third generation Italian family business.  They manufacture over 200 varieties of luxury ice creams, using their grandfather's original recipe and import the finest ingredients to create vibrant, on trend best sellers and seasonal specialties along with the classic flavours we all know and love.

Frederick's wholesale their homemade ice cream and sundries across the north west with a weekly delivery service to the door.  With over 100 years of experience they can offer help and advice to you as well as the best tasting ice cream for your customers.

Find out more
For any business in the healthcare, environment, hospitality, education and diversity/inclusion sectors, are offering a performance-based digital marketing offering starting from £100 + VAT per month, with a commission-fee for business generated.

This can be for SEO, PPC on Google Ads or Microsoft Ads, Social Ads on Facebook, Instagram, Linkedin or others. Enquire for more information and to take advantage of this offer.

Find out more

Sandgrown Spirits 
Sandgrown Spirits, the makers of Lytham Gin and Lytham Rum, is a micro-distillery located in Lytham St Annes.  Inspired by the Fylde Coast and using locally foraged botanicals to put a little bit of Lancashire in every bottle. 

Suppliers of award winning spirits to the hospitality industry and independent retailers since 2018, Sandgrown are now able to offer a bespoke, white label service to businesses who would like their own gin either as a brand or as corporate gifts. 

Find out more

Upcoming August Events:

1, 8 & 22 August - Sunday Fun Market 

6 - 29 August - Waterfoot Wakes Festival 

7 August - Mid Summer Night's Dream, Rubbish Shakespeare

7 - 8 August - Day Out with Thomas

8 & 22 August - Pendle Witch Mini Bus Tours

9 - 15 August - Princesses & Pirates at Thornton Hall

13 - 15 August - Bowland Food Festival

14 August - Prestfest for Families

19 - 22 August - Luminarium​​​​​ by Architects of Air​​

20 August - 1 Sept - Brickosaurs come to Blackburn

28 - 30 August - Crafty Vintage: Family Festival

29 - 30 August - Flying Scotsman at East Lancashire Railway 

This is just a small selection of events on  To promote your own event - submit here   

Partner Information Hub
  • For general information and business advice regarding COVID-19 please click here
  • Get involved with our FREE #RedefiningLancashire campaign here
  • VisitBritain/VisitEngland have launched their 'We're Good to Go' scheme, a COVID-19 industry standard and consumer mark.
  • Take a look at our archive of communications from the beginning of the COVID-19 pandemic
  • Don't forget to get in touch via twitter if you have any questions @MarketingLancs
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