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15th October 2020
Hello and welcome to the fifth CarringtonCrisp newsletter. In this edition, Ian Hawkings explores the potential for online games to help business schools engage with an increasingly remote student body. Are schools making the most of gaming? Or are Edtech firms stealing a march? 

We also look at the challenges faced by professional staff at the world's business schools, having recently presented research findings at the recent EFMD External Relations conference.

On top of all this, Dan LeClair contributes his thoughts on positive impact,  Andrew Crisp invites you to help shape CarringtonCrisp's next study on Executive and Lifelong Learning, and The Executive MBA Council offers you the chance to attend their upcoming conference.
Who's gamifying bized?
In 2009, I did a bit of work with an executive education provider called Mannaz, based in Denmark. They used the popular online game World of Warcraft to teach a leadership programme titled ‘Are you an orc?’ 

The idea was that the game provided a platform for teaching leadership lessons and engaged remote executives in a way that fostered collaboration.

It seems as though this 'gamification' of business education is ideally suited to the world we currently find ourselves in - but are schools making the most of it? 
Time to think beyond tomorrow
External relations, whether that’s marcoms, alumni, corporate or international roles, need to become more strategic and less short-term, but it won’t be easy.

Responses from a new survey conducted by EFMD, Roe Communications and CarringtonCrisp found that many of those working in external relations fields find their work compromised by too much short-term thinking, the absence of a clear strategy in their institution and lack of budget.
Gimme three steps.... to positive societal impact in business education
In a special guest post, Dan LeClair, CEO of GBSN the Global Business School Network, lays out his vision for what business schools can do to create a more positive impact for society.

At home, a part of my shelves is filled with books about business education. While browsing the section in recent months, I noticed something that never occurred to me before. All but a small handful of the books are about what’s wrong with business schools....
One giant leap for business schools
Historically, for most students business education has meant an undergraduate degree and perhaps a professional qualification in accountancy or similar.

For some, there has been progression to a Masters degree and maybe an MBA, with a few moving on to DBAs or to PhDs for academic careers.

Small numbers have also had opportunities to take executive programmes, but the focus of many business schools has largely been on their undergraduate and Masters students. All this is about to change
Discover the Executive MBA Council conference for just $300 per school 

We're delighted to have been invited to speak at the Executive MBA Council Annual Conference later this month where Andrew will be leading a plenary about The Future of Work and Learning.  

The Executive MBA Council have developed an attractive delegate proposition with schools able to register to take part for just $300 which then allows as many members of staff from that school to join as they wish at no extra charge.  

The agenda has been put together in a largely time-zone friendly format with some sessions also repeated to accommodate participants wherever you are in the world. 


Further details can be found here

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