The One Idea That Reinforces the Importance of Design
There is one idea, which is often overlooked, that helps reinforce the importance of design. The idea is that design doesn't simply decorate or adorn; instead, design is a communication tool.
But it's more than simply translating words into an image or sketch. Design is so much more than that because you can communicate with your audience on different levels: intellectually, emotionally. With good design, you can:
- inspire people to take action
- get people excited about something
- make people laugh, cry, or ponder a new idea
- persuade people to buy something
Whatever the intention, the fact remains that design can communicate to people pretty much anything you want. We've been blessed with the gift of sight, and to not use design to help communicate visually is a missed opportunity.