This summer, over 52% of our revenue catalyzed local business in Rwanda, East Africa. Thanks for walking a mile in their shoes!
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Great News:
Our first season of business generated $350 per six artisan households.

The Atinga Project gave back an unconditional 30% of total customer purchases, divided evenly among its artisans this past summer. That's $2,100 across our team of artisans, which is $350 per household. This figure alone is equivalent to eight months of typical rent on the Rwandan economy.

This dividend for development (D4D) impacts artisan-shoemakers and their families in Rwanda, a developing nation, by supporting their family's nutrition, education, economic opportunity, and overall well-being.

If you partnered with us and walked a mile in their shoes, thanks! If not, we hope you follow us or share this Project as we consider our next steps ahead.

Impact and empowerment = walking a mile in someone else's shoes.

This summer we went beyond fair tradeOur simple approach to development, what we call D4D, is core to our social business model. It helped set the AP apart two years ago in October 2013 at Start-up Weekend in Buffalo, garnering awards that aided the social enterprise's launch.

In October 2014, Atinga Inc. was funded through Kickstarter, and with seven artisan-shoemakers in Kigali, Rwanda, we laid the foundation for East Africa's first formal recycled-tire footwear company.
Next year we will offer fewer styles of recycled-tire footwear. October 24th at the Apple Festival in Clarence, NY may be your last chance to own a one-of-a-kind pair of atingas.
Sept. 30th: Our Board of Directors (Atinga artisan-shoemakers) at a season-end dinner, which included a conference call to the U.S. Yesterday, Oct. 15th, we received word that each had received the D4D, with tremendous joy.
Whether you buy a couple baskets or pairs of atingas and choose to start walking a mile in their shoes, you contribute to the life and impact of this unique social enterprise.

They say poverty is generational. We believe opportunity is too.

When we truly walk a mile in the shoes of another, anything can happen. In humble, empathetic partnership, we realize relationships are meant to be mutually empowering, never unequal in terms of the "haves" or "have-nots", givers and recipients. Because while we may have something to give or teach, we also always have more to learn.

Walking alongside and learning from those we want to help, appreciating the life and perspective of another person, will always level the playing field. Jacqueline Novogratz really sums it up: "At the end of the day, dignity is more important to the human spirit, than wealth."

We want to express our deepest thanks for following us and sharing this message as we do development with dignity, honor, and humility towards all, alleviating poverty abroad and challenging prejudice at home through sustainable business.

Tread well,

Your Atinga Team
Copyright © 2015 The Atinga Project, All rights reserved.

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