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“By nature, artists are not business people.” 

This statement was recently heard at a local government meeting while an Arts organization was presenting a request for support from their County Government. 

About 34% of US artists are self-employed, according to the Kauffman Foundation. (Translation: entrepreneurs.) Contrary to the stereotype of “starving artists” who’ve given up hope of life’s comforts, a burgeoning category of creative entrepreneurs are building wealth, creating jobs and becoming a major force in national and global economies.  FORBES MAGAZINE

10 Things the Artist and the Entrepreneur Have in Common

1. Intuition. 2. Creativity. 3. Thinking outside the box. 
4. Obsession. 5. Can get your art or product out. 6. Can abolish perfectionism. 7. Can get attention. 8. Can produce in quantity to discover quality. 9. Have purpose. 10. Can delegate so you can create.

 

While not all entrepreneurs are artists, all artists are entrepreneurs.


How do you become an Entrepreneurial Artist?
  • Define your signature style (mission/brand/identity in business-speak)

  • Understand and know your audience.

  • Price your work appropriately to cover costs and make a profit.

  • Understand basic marketing and sales practices.

  • Keep excellent records.

  • Surround yourself with good people, strong mentors, and individuals who are succeeding and want you to succeed too. 

PHOTOGRAPHY
Photographer Sebastian Magnani 
carefully positions round mirrors in outdoor settings to capture two landscapes at once: the ground below and the sky above. In the ongoing series Reflections, some compositions reflect connected imagery, like blossom-covered grass and a flowering tree.
 
ANIMATION GIF
Dribble
by 

l5ee 
China, Chengdu

ANIMATION GIF
Mental space by Nikolay Ivanov for Lobster
 
COLOR

271 Years before Pantone, an Artist mixed and described
every color imaginable in an 800-page book. 


In 1692 an artist known only as “A. Boogert” sat down to write a book in Dutch about mixing watercolors. Not only would he begin the book with a bit about the use of color in painting, but would go on to explain how to create certain hues and change the tone by adding one, two, or three parts of water. The premise sounds simple enough, but the final product is almost unfathomable in its detail and scope.


https://www.thisiscolossal.com/2014/05/color-book/
DESIGN:
Gallery walls let you display all things that matter — artwork, photographs, travel memorabilia, and whatever else speaks to you. These wall collages are great if you collect objects over time, or if you can’t afford the cost of one larger piece. 
A Beginniers Guide to Collecting Art
Remember Art is Personal
Get Involved
Ask Questions
Know Your Budget
Document Your Purchase
Explore Your Tastes
Take the Plunge

NOW...COME IN TO THE ALOFT GALLERY
AND GET STARTED COLLECTING ART!
Copyright © 2018 Aloft ARt Gallery, All rights reserved.


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