Copy
User Research for Everyone: Next Week
View this email in your browser

User Research for Everyone

A reminder that the User Research for Everyone conference featuring Rosenfeld Media virtual speakers is Tuesday, October 11 at the NEW King Road Branch Library in Sylvania.

More information: user-experience.org/user-research2016

Register: uxtr-ur4e.eventbrite.com ($50/ticket includes lunch from Fowl and Fodder, with several community discounts available)

Session Details


ERIKA HALL

10-10:45am EDT

JUST ENOUGH RESEARCH

Every product, service, or interface we design in the safety and comfort of our workplaces has to survive and thrive in the real world. This means countless strangers will be using our creations in a chaotic environment over which we have no control. Research is the key to grounding ideas in reality and improving the odds of success, but research can be a very scary word. It may sound like money you don’t have, time you can’t spare, and expertise you have to seek.

  • You can't solve a design problem in the absence of real-world information
  • No matter what type of organization or process you're working with, you can make evidence-based decisions
  • Guerrilla research is not a thing, find out why

Listen to Lou Rosenfeld's interview with Erika to learn more about her presentation.

Erika's biography


LEAH BULEY

11-11:45am EDT

THE RIGHT RESEARCH METHOD FOR ANY PROBLEM (AND BUDGET)

The mighty user research toolkit is packed with techniques. It can do everything from blue sky innovation research, to need-finding and requirements gathering, to product validation and testing. But many teams don't exploit the full toolkit, sticking instead to one side or the other of the quant versus qual divide, or returning again and again to that tired old workhorse—usability testing. In this session, Leah Buley will share a primer on the range of research methods available, and guide you in determining which is the best technique for what you’re trying to learn now (and for your budget).

Leah's biography


NATE BOLT

Noon-12:45pm EDT

HOW TO FIND AND RECRUIT AMAZING PARTICIPANTS FOR USER RESEARCH

Getting the right participants for your research is perhaps the most fundamental building block to gathering great insights. We'll cover the best methods for recruiting participants, including pros and cons and common use cases. You'll come away with the following:

  • Recruiting checklist to apply to each new project
  • Dynamic vs. static screening definitions 
  • Targeting vs. screening understanding  
  • Impact of scheduling on recruiting design
  • Incentives—how they change recruiting

Listen to Lou Rosenfeld's interview with Nate to learn more about his presentation.

Nate's biography


STEVE KRUG & LAURA KLEIN

1-1:45pm EDT

DO-IT-YOURSELF USABILITY TESTING DISCUSSION/Q&A SESSION

Sit back and enjoy your lunch while participating in a discussion with Steve Krug, moderated by Laura Klein. Steve will field your questions about the ins and outs of running usability tests when you're low on experience, budget, or both.

Steve's biography  /  Laura's biography


JULIE STANFORD

2-2:45pm EDT

CREATING A VIRTUOUS CYCLE: THE RESEARCH AND DESIGN FEEDBACK LOOP

The terms virtuous and vicious circle refer to complex chains of events which reinforce themselves through a feedback loop. The loop between research and design aims for virtue, but can derail into viciousness when research is ignored or poorly conducted. In this talk, Julie Stanford shares how to insure research impacts design and how to design better research. Attendees of this talk will walk away with concrete steps for creating a virtuous research-design cycle, including how to:

  • Turn research results into design actions
  • Make your organization listen to research
  • Design your research to answer the right questions

Julie's biography


ABBY COVERT

3-3:45pm EDT

MAKING SENSE OF RESEARCH FINDINGS

Congratulations! You’ve finished facilitating your research activities!

Now you will face one of the most challenging parts of research: synthesizing your results into actionable insights that your colleagues or clients will find value in. This is the part that many people get overwhelmed by, especially in terms of how to get started when you have a large set of notes or data points to sort through.

In this session, Abby Covert will share a variety of tools and tips for taking the outputs that your research yields and finding useful patterns and insights. You’ll:

  • Learn what you can do before, during, and after research activities to make gathering insights more efficient later on
  • Gain confidence in breaking down large sets of research data into manageable areas to focus on
  • Improve the way you communicate research insights to clients and colleagues

Listen to Lou Rosenfeld's interview with Abby to learn more about her presentation

Abby's biography


CINDY ALVAREZ

4-4:45pm EDT

INFECTIOUS RESEARCH

As a researcher, you spend your days understanding the customer—who are they? What problems are they solving? How do they behave today? How are they making decisions?  How do you get that knowledge from your head into everyone else's heads?  

You can't be in every meeting, you can't rely on everyone to read research reports, and—to make things even more challenging—you're often the bearer of bad news. Nope, the customer doesn't need this; sorry, the customer acts in totally unexpected ways.

In this talk, I'll share my tactics for spreading customer insights through an organization (even when they're not popular). You'll walk away with templates and some ideas to put into practice ASAP!

Listen to Lou Rosenfeld's interview with Cindy to learn more about her presentation

Cindy's biography

Copyright © 2016 UX Toledo Region, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Email Marketing Powered by Mailchimp