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The EDM issue

 

In this issue, we look at why EDMs are an essentials element of your marketing strategy to ensure longevity, profitability and impact in an increasingly challenging industry.

Things are changing at a pace that makes it hard to plan ahead, nevermind knowing which area of marketing is worthy of your investment. One category continues to perform well over the last ten years: Elecronic Direct Mail


Email marketing has a 4,400% return on investment. That's for every $1 spent on email marketing, you'll get $44 in return. 

An EDM can be a great way of promoting new offerings, sharing recent projects or even just letting subscribers know you're still alive and kicking! Reconnecting with an update after a break can reignite that initial impact. Regularly reaching out to contacts will keep your business top-of-mind.

You never know, it might be that friendly reminder to a past or present client to refer you to friends or family. 
 

What makes email marketing different? 

 

Stay top of mind and keep your database informed. 

But like a newspaper, do not change the look and feel of your content each time you launch a new campaign or send a new email. Your readers need structure.
 

Read More >

Campaign Monitor –
A Sydney Success Story   

 

"We've got everything business need to crush it" 

Campaign Monitor is one of Australia's most successful startups. They compete for market share against some of the heavy hitters with MailChimp their biggest direct competitor.
 

Read More >

Understanding MailChimp Reports   

 

How-to guide for campaign reports in MailChimp. 

Get access all valuable information about your subscribers. The data from Mailchimp Reports can help you to learn more about your audience and the type of content that they want to see.
 

Read More >

Email marketing software – finding your perfect match   

 

Our five things to consider when selecting software.  

Email marketing is a fruitful way for you to connect with current and future clients, share news, show your industry expertise.
 

Read More >

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