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Tumblr and ONE share tips to make the most of your best stories.
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Creating meaningful stories can be time consuming.

We all spend hours surfacing our organizations' stories, finding the right images, and scrutinizing each sentence of every paragraph for what we know will be the next viral hit. Then once we click publish and send a few Tweets, we move on to the next thing.

But Barbara, your best stories don't expire.

Here are three tips to make the most of them:

Making the Most of Your Best Stories

A guide from Tumblr on how to focus on a few great stories and build as many doors into them as possible.

Check it out

The 40/60 Content Rule: Less Time Writing, More Time Sharing

The ONE Campaign shares their strategy on spending more time marketing a few good stories rather than creating a huge mass of stories.

The 40/60 rule

Repurposing Content: What's Old is New Again

Squeeze some extra mileage from your best stories of the year by putting a collection of your best-performing stories and social content.

Here's how

Hatch is still in beta. Please share your feedback, particularly on the five toolkits.


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