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Join our webinars on using Europeana collections and social media in EMMA MOOCs

In this newsletter we look to the future, where we are now and what will happen next, or in other words: How to make a European MOOC platform sustainable? Read more in our feature article by EMMA partners Carmen L. Padrón-Nápoles & Lydia Montandon from ATOS, Spain. This week you can also join us online for two different webinars on using Europeana collections and social media in EMMA MOOCs. Find further info and links below!

Meanwhile a new set of MOOCs has been launched on EMMA. In the MOOC FlotRisCo available for French and English speakers, you will develop a better understanding of coastal risks and vulnerability. In Assessment for learning in practice you get hands-on experience designing your own formative assessment tools. The new edition of the Open Wine University offers an in-depth look at the universe of vine and wine, wine tasting included! Coming soon - new MOOCs for teachers and trainers: Guerrilla Literacy Learners launches this weekSocial and General Pedagogy at the end of this month and a new edition of Philosophy for Children will start in July. 

Enjoy reading and we hope to see you in one of our online or offline events ;)

How to make a European MOOC platform sustainable?

Carmen Padron-Napoles

Carmen Padron-Napoles Carmen L. Padrón-Nápoles & Lydia Montandon, ATOS, Spain

We are reaching the end of our European Project EMMA and, although the sustainability of the platform has been a concern throughout the project, we are now faced with “what will happen next?”

We have been able to demonstrate that most of EMMA’s key values are beneficial to our users, both students and education professionals. EMMA’s features, such as the multilingual translation and transcription facility and the learning analytics services for monitoring and evaluating MOOCs, are highly appreciated. We have committed organisations that are having a great success with their MOOCs on EMMA and have learned how to make the best of EMMA. EMMA supports teachers in designing, developing and deploying successful MOOCs and actually offers a series of MOOCs targeting continuous professional development, in particular for education and training professionals.

However, is this enough to keep the EMMA infrastructure running in the long term? We know that developing good quality MOOCs is expensive, and running them successfully is not only costly but depends on extended networking capacities. Additionally, the platform and related services need to be maintained and upgraded. Finally, competition is worth taking into account, as EMMA is not the only MOOC platform on the European landscape, although not many initiatives can claim to be of European dimension/coverage.

Several business models are being adopted by existing MOOC platforms and financing options are variable. Usually diversification of revenue streams is the most viable solution, with a tradeoff between membership or certification fees, public or private grants. However, in EMMA, we believe that education can be seen as a common good and not a profitable business. Although we expect that part of the revenue may come from membership fees (i.e. organisations interested in hosting MOOCs on EMMA and thus benefiting from all services, while expected to bring in a critical mass of potential learners), we are looking at alternative ways to make EMMA sustainable in the future.

Jeremy Rifkin suggests that “the collaborative economy is coming on strong”1 and in our eyes, EMMA could become a nice case of shareconomy, where MOOC and technology providers join forces to offer added value for themselves and to be shared with peers. In the picture below, we can see how the left hand side of our model is based on the more you contribute, the more you get back, such as a reduced member fee. Complementarily additional options are considered, as depicted on the far right side, such as an outside organisation pay per use approach and other means of financing.

Figure 1: EMMA shared economy & revenue streams hybrid model

Finally, if, based on the most successful and long-lasting MOOCs experiences, EMMA could reinforce its value proposition with a stronger focus on a specific target group, it would then be able to really position itself as unique in the European market. It would be the moment to seek alliances with European national MOOC platforms as a channel to engage more users and thus ensure a more stable future.

1Jeremy Rifkin, The zero marginal cost society: the internet of things, the collaborative commons, and the eclipse of capitalism (New York: Palgrave McMillan, 2014), 259.

New EMMA webinars this week! 

This week you can join us for two interesting webinars. One on the use of social media in your MOOC the second on how to best use Europeana collections in your MOOC to increase the impact of your learning activities. All EMMA webinars are recorded and can be watched later, via this page. 

Using Social Media effectively in your MOOC

Tuesday 24 May - 14:00 - 15:00 CEST
Speakers: Eleonora Pantò, CSP, Italy & Sally Reynolds, ATiT, Belgium

Social media can be really useful for MOOC providers for two different but related reasons. The first is that social media channels provide vitally important ways to attract participants to the MOOC, highlighting the content and purpose of the MOOC to a wide variety of potentially interested participants. The second is that during the MOOC they can provide familiar channels for interaction and can be used as a way to really engage with large numbers of users. Join this webinar to hear more about how you can use social media successfully in your MOOC.  Register now!

Boost the impact of your MOOC using Europeana Collections

Wednesday 25 May - 14:00 - 15:00 CEST
Speakers: Milena Popova, Europeana, The Netherlands - Ilaria Merciai, University of Naples “Federico II”, Italy - Anna Maria Tammaro, University of Parma, Italy and Getaneh Alemu, Southampton Solent University, UK

One of the challenges of every educational experience is developing meaningful understanding while stimulating interest. Combining online learning content with multimedia resources can be a solution for educators. This webinar explores the potential of Open Educational Resources (OER) for educational purposes focusing on how to ease access and re-use Europeana Content on EMMA, and adapt the different collections to improve learning and teaching. Come to this webinar and see how to boost the impact of your MOOC in EMMA, the pan-European learning environment that offers MOOCs in a variety of languages and disciplines, choosing among 50 million quality digital resources from Europeana, Europe’s digital repository for cultural heritage. With testimonials from the MOOC on ‘Digital Libraries. Register now!

EMMA Webinar

Using Social Media effectively in your MOOC

- Online 14:00 CEST -

EMMA Webinar

Boost the impact of your MOOC using Europeana Collections

- Online 14:00 CEST -

MOOCs in Scandinavia 2016

Dialogue on the status of MOOCs in Scandinavia in focus

- Gothenburg, Sweden -

  14 - 17 June 2016

EDEN 2016

Re-imagining learning environments

- Budapest, Hungary -

  28 June 2016

HOME Policy Forum

MOOC strategies in Europe

- Brussels, Belgium -

  30 June - 1 July 2016

Future of Education Conference 2016

Sharing good practice in the field of innovation for Education

- Florence, Italy -

>>all events

The Université de Bourgogne MOOCs are back on EMMA !

After a first successful session on EMMA in spring 2015 followed by other sessions in winter 2015, the MOOC #OWU (Open Wine University) and the MOOC #DCW (Digital Culture and Writing) are back! These MOOCs have just started on 19 May, enrolment is still open for new learners. In the previous editions the MOOC “Open Wine University” has welcomed more than 11.500 participants from around the world and “Digital Culture and Writing” around 4.000. In order to enable others to discover and deepen these two flagship disciplines of the University of Burgundy (digital and wine), both MOOCs are again available on the European platform EMMA.  Read more.

Bootcamp EMMA MOOC Assessment for learning in practice at EDEN

A special bootcamp training on the topic of Assessment for learning in practice, one of the EMMA MOOCs, will be organised at the EDEN Conference. The MOOC Assessment for learning in practice introduces you to the concept of formative assessment and provides hands-on experiences of designing instruments for assessment for learning. The MOOC is in first instance aimed at teachers and educationalists, but can be followed by anyone who would like to learn about formative assessment and apply it in practice. Read more.

L@S16 conference: Designing for Open Learning: Design Principles and Scalability

EMMA Partners from the Open University, Netherlands presented their paper at the L@S16 conference in Edinburgh end of April. The paper Designing for Open Learning: Design Principles and Scalability Affordances in Practice by Olga Firssova, Francis Brouns and Marco Kalz was positively received. Although there were about 57 posters and 7 demos, the poster attracted a lot of attention and triggered interesting discussions. The two-day program was packed with interesting sessions and keynote speakers. The conference was not dedicated specifically to MOOCs, but to all kinds of aspects related to learning at scale. Read more.

>> all news

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