Invitation to ICF NSW October professional development evening

Sizzling with Social Media 

Leading experts share their hot tips on how to best use LinkedIn, twitter and online video to better connect with your audience - Presented by Peter Black, Sandra Pigram and Geoff Anderson


This interactive event in October is an opportunity to understand how to better connect with your audience online. This especially tailored night will assist all coaches with: 

  • Business development 
  • Branding 
  • Attraction of new Clients. 

We’re focusing on how your presence online can compliment other marketing and face to face connections you currently engage in. Plus we’ll dispel some myths on ease of use and offer real-time experience of twitter and LinkedIn.


This workshop has a great deal to offer everyone. If you’re just starting your own business, or well established, and even for an internal coach for an organization. There will be three workshops with hints and tips and step-by-step instruction on how to use the technology and produce online videos, so you’ll leave feeling more confident on how to apply in a way that suits you.


We suggest you sign up for a twitter account and a LinkedIn account prior to the night, so you can integrate the learnings in real time. 

For Bookings click on this link 

About our Presenters:


Peter Black


Peter sees social media as a complement to other ways you market your business, including word of mouth and traditional forms. He has had particular success with twitter and will present on how social can complement other forms with reference to twitter specifically. You’ll walk away with a clear understanding of:

  • The unique language of and way to use twitter
  • How to connect and engage for business purposes
  • twitter as a useful learning and research tool

Peter is a Business and Executive Coach and specialises in the financial and professional services sectors, C Suite executives and career transition generally. Peter is a Chartered Accountant and Group Chair with The Executive Connection (TEC). He is also a regular presenter and media commentator. And he is active on social media!

Sandra Pigram


Sandra is an expert in LinkedIn and built her business around helping others be successful using it too. This workshop will offer hints and tips on how to: 

  • Build a noticeable profile on LinkedIn
  • How to use effectively as a prospecting lead
  • How to use LinkedIn to build your digital presence in thought leadership

Sandra is digitally passionate, she combines this with many years of high end corporate marketing experience to amalgamate in the new age of digital and social media. She is currently working with Social Media Business Boosters delivering cutting edge training programs and social media programs for small, medium and large organisations. 


Geoff Anderson


Video is a compelling way to capture your audience’s attention online. It’s never been easier to create video content yet many businesses are avoiding it, doing it poorly or missing the mark with their message. 

You will leave knowing:

  • 5 mistakes often made when making videos
  • What types of videos Coaches can make that people actually want to watch
  • How to make professional looking videos on a budget.

Geoff is the author of “Shoot Me Now – making videos to boost business” and has been producing corporate videos for over 20 years. He is the director of Sonic Sight a corporate video production company in North Ryde.


For Bookings click on this link 

Event Details

Date: Tuesday, 21st October 2014

Time: 5.30 - 8.30pm

Arrive at 5.30pm for pre-drinks. 

Event starts at 6.00pm for an 8.30pm finish

Venue: 99 On York Street (next door to The Sydney Bowlers Club)

Street entrance: Enter the foyer through left hand sliding doors and take the lift to: Level 2 – Function Rooms and Bar.


Parking entrance: Secure Parking, 168 Clarence Street (entrance behind the Club). Enter after 5pm for $16 flat rate ($11 for Club Members).


Link to parking details:

There is a lift in the parking area that takes you to the lobby of 99 On York St, and then you take another lift to Level 2.

Public Transport: Town Hall is the closest train station, then a 5-minute walk to the front door. Wynyard is a little further.

Buses: Variety of different departure points depending on where you live.


ICF Members: $50

Non-members: $65


Monday, 20th October 20144

For Bookings click on this link 

CCEU's Pending:
1. Core Competencies
1. Resource Development

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