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Social Shmooze is all about social media and online marketing.
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Social Media and Online Marketing Shmooze

In the 07/03/2014 edition:

Method or Madness? Behind Facebook’s Emotional Manipulation of Users

By Social Shmooze on Jul 03, 2014 08:14 am
I opened my Facebook page last weekend to find a story that was trending all over social media: Facebook had published a study at the University of California, that claimed that they manipulated users’ emotions by inserting posts into a user’s news feed that would elicit a “contagious” positive or negative emotion.
- Read article:  http://purl.ws/83p

- Social Shmooze


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Rant: The “P” Word – Marketing Technology Blog

By Social Shmooze on Jul 03, 2014 06:13 am

Great marketers enjoy talking about Return on Investment. I recently attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn’t driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into their sales funnel.

- Read article:  http://purl.ws/83n

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5 Reasons Why SEO and PPC Are a Successful Combination in Online Business

By Social Shmooze on Jul 02, 2014 05:21 pm
It can be hard to juggle multiple tasks, but if you’ve got a good idea of which jobs can complement each other, you can focus on these to improve the efficiency and profits of your online business.

- Read article:  http://purl.ws/835

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Is the Emoji-Only Social Network for Real?

By Social Shmooze on Jul 02, 2014 03:36 pm

The Internet is no stranger to niche social networking. The Yo app, which simply lets you send the message “yo” to your contacts, became an Internet sensation in a matter of days. So it may come as no surprise that there are now plans for a social network that uses only emoji.

- Read article:  http://purl.ws/833

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5 Web tools that can power small business success

By Social Shmooze on Jul 02, 2014 12:40 pm

The Challenge facing small business is that they have to compete against bigger, deep-pocketed competitors when selling products and providing services to clients and customers.

- Read article:  http://purl.ws/832

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Wham, Bam, Thank You SPAM: Email Marketing Basics

By Social Shmooze on Jul 02, 2014 09:30 am
Email provides one of the highest conversions in online marketing because everyone checks their emails – even if only looking at the subject line, and it is always in their inbox until deletion. Catching folks on social media is hit-or- miss.
- Read article:  http://purl.ws/831

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12 Most Budget Friendly Social Media Tools

By Social Shmooze on Jul 02, 2014 08:23 am

While it’s often stated that social media is free, that most certainly isn’t the case. I prefer to think of social media marketing as a lower cost alternative to traditional advertising but definitely not free.

- Read article:  http://purl.ws/830

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The 13 Most Popular B2B Content Marketing Tactics

By Social Shmooze on Jul 02, 2014 06:26 am

This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is social media, articles on your website, newsletters, blogs, in-person events, case studies, videos, articles on other websites, whitepapers, and online presentations.

- Read article:  http://purl.ws/82z

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10 Quick Tips for Generating Leads From Twitter

By Social Shmooze on Jul 01, 2014 05:08 pm

Twitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you just have to know what those little tweaks are.

- Read article:  http://purl.ws/82u

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What Happens In a YouTube Minute? [Infographic]

By Social Shmooze on Jul 01, 2014 03:21 pm

Next to Facebook and Google, YouTube is the third most trafficked website in the world. To demonstrate, YouTube Downloader created an infographic outlining what happens on the world’s biggest video network in a single minute.

- Read article:  http://purl.ws/82w

- Social Shmooze


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