I opened my Facebook page last weekend to find a story that was trending all over social media: Facebook had published a study at the University of California, that claimed that they manipulated users’ emotions by inserting posts into a user’s news feed that would elicit a “contagious” positive or negative emotion.
Great marketers enjoy talking about Return on Investment. I recently attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn’t driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into their sales funnel.
The Internet is no stranger to niche social networking. The Yo app, which simply lets you send the message “yo” to your contacts, became an Internet sensation in a matter of days. So it may come as no surprise that there are now plans for a social network that uses only emoji.
Email provides one of the highest conversions in online marketing because everyone checks their emails – even if only looking at the subject line, and it is always in their inbox until deletion. Catching folks on social media is hit-or- miss.
While it’s often stated that social media is free, that most certainly isn’t the case. I prefer to think of social media marketing as a lower cost alternative to traditional advertising but definitely not free.
This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is social media, articles on your website, newsletters, blogs, in-person events, case studies, videos, articles on other websites, whitepapers, and online presentations.
Twitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you just have to know what those little tweaks are.
Next to Facebook and Google, YouTube is the third most trafficked website in the world. To demonstrate, YouTube Downloader created an infographic outlining what happens on the world’s biggest video network in a single minute.