LEO DLR - Supporting Your Business Through COVID-19
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In this edition...

 Search Engine Optimisation & Web Analytics - Workshop
 8 Week Online Marketing & Social Media Course
 Proven Tools & Techniques to Test Your Market - Workshop
 Smartphone Video Skills - Workshop

 Trading Online Voucher Webinar
 4 Week Human Resource Management Course
 8 Week Start Your Own Business Course


Search Engine Optimisation & Web Analytics

7th April

This 3-hour workshop is designed for anyone who wants an introduction to Search Engine Optimisation. It will provide participants with the necessary knowledge, skills and tools to begin to optimise their website and website content to rank on Google and begin to target keywords that are relevant to their business and customers.

This workshop will cover:

  • How does Google rank your website and website content
  • New Google website ranking factors to embrace in 2022 (including Core Web Vitals).
  • What is search engine optimization
  • What is search engine marketing and Google pay per click
  • How to conduct an audit of your website


Date:  7th April 2022
Time:  10am - 1pm


8 Week Online Marketing & Social Media Course

Begins 12th April


Are you look to grow your business' online presence but don't know where to begin?

Under the guidance of a specialist experienced online marketing practitioner and trainer, you will learn how to devise and execute a customised and integrated web marketing strategy for your business.

Topics Include:

 Adapting to the Digital World
 Website planning, designing, building, launching, monitoring and improving.
 Search Engine Optimisation & Content
 Google Ads & Display
 Social Media Marketing
 Customer Experience
 Email Marketing
 Digital Tools & Emerging Social Media Channels

As part of this programme, you have the option to to opt in for a free 1-1 mentoring session (1 hour) with our training providers Hidai & Orli from Degani Consultants Limited

This is one of our most popular courses so early booking is advised.


Essential Marketing Exploration: Proven Tools & Techniques to Test Your Market

20th April


The aim of this workshop is to assist small business owners/managers with the process of exploring and testing existing / potential markets for their products / services using different tools and techniques.


This workshop will cover:

  • Identifying market opportunities for new products or services
  • Understanding your market needs and customer buying behaviour
  • Building clear insights on new markets
    • Primary research
    • Secondary Research
    • Research Methodology
    • Research Tools
    • Developing an effective marketing strategy from your research
    • Developing your sales approach
  • Tools and techniques required to test the market
Date:  20th April 2022
Time:  10am - 5pm


Smartphone Video Skills

26th April


Online video marketing has become more sophisticated and is seen by businesses as fundamental to any of their marketing strategies. Video auto-play ads are already dominating Facebook, Twitter and Instagram newsfeeds.

This course will teach participants how to use online video to market their business along with how to shoot and edit a marketing or promotional video on their smartphone. It will explain how small businesses are using video successfully, along with the type of videos that can be created with a short turnaround and a low budget and which would best suit their business objectives.


Within a highly interactive and collaborative workshop you will be
equipped to:

  • Use social media platforms to reach your customers with your story
  • Tell a story with a focus on Entertainment, Education and Engagement.
  • Sell more product or service by using the 10 tips to selling with video
  • Easily source tools and resources to enhance your success


Date:  26th April 2022
Time:  2pm - 5pm


Trading Online Voucher Webinar

5th May


Get a grant of up to €2,500 to upgrade your digital "shop window". It can make a huge difference to your business!

Cutting the cost of developing your online trading capacity by up to 50% can make the investment very affordable for many small businesses.

This online mandatory information session will cover various topics, including developing a website, digital marketing, social media for business and search engine optimisation.

Funding can be used towards eligible costs such as:

 Digital Marketing Strategies
 e-Commerce Websites
 App Development


4 Week Human Resource Management for Small Business Owners

Begins 10th May


This course will work with small business owner/managers helping you to navigate the new remote and hybrid working landscape by gaining an appreciation of the employment contract, issues of employment equality, employee entitlements, as well as matters relating to contract termination and redundancy.

Session 1: The Employment Relationship

  • Outline on what to include in an employment contract
  • How a contract interacts with HR Policies
  • Difference between contract of service and contract for service and when to offer each
  • Protection of fixed term workers legislation (temporary staff)

Session 2: Equality in the Workplace

  • Overview of equality legislation
    • Direct and indirect discrimination
    • Key case law
  • Understanding of diversity and inclusion in the workplace

Session 3: Employee Entitlements

  • Outline of key employment entitlement areas to include:
    • Various forms of leave
      • Organisation of working time
      • Annual leave
      • Family Leave
      • Brief overview on H&S as it relates to employment law
    • Brief overview on disciplinary and grievance processes

Session 4: Contract Termination and Redundancy

  • Unfair Dismissals Legislation
  • Process for redundancy / selection of same
    • Redundancy calculator
    • Supports


8 Week Start Your Own Business Course

Begins 11th May

Are you looking to Start Your Own Business and need a some guidance?

Our 8 week course will cover everything you need to know to get your business idea off the ground!

All course content has been carefully chosen to support any new product or service-led business.

Topics Include:

  Market Research & Validation
  Choosing the Right Business Structure
  Identify Sources of Funding
  Sales & Marketing Strategies

Class size is limited to 15 so early booking is advised.


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Local Enterprise Office, Dún Laoghaire - Rathdown

Phone: 01 2047083

County Hall, Marine Road,
Dún Laoghaire, Co. Dublin
Opening Hours:
Mon-Thurs: 9:00 - 5:00
Friday: 9:00 - 4:30
Saturday-Sunday: Closed

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