It wasn’t long ago when event marketers first began to take digital marketing seriously as a top contender amongst other marketing channels. Fast forward to the present, and we are truly immersed in the digital world. Event marketers are embracing it as their channel of choice to engage consumers. More ‘traditional’ forms of event marketing (press releases, email marketing etc.) are being dropped in favour of social media, SEO, blogging and multimedia as well as building integrated communities and event advocates.
Despite the obvious change in event marketing over the last decade from traditional to a considerably more digitally focussed approach, is digital marketing all it’s cracked up to be?
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