Last month saw the release of our Event Industry Survey for 2016. More than 150 participants took part from across the industry; from sales and marketing professionals to producers, and from entry-level right the way up to directors. We were delighted with the response and thanks to those involved, we were able to generate insights that many event professionals can benefit from.
Click here to see the full survey results.
Three key themes emerged from this year’s survey; talent, training and technology. Two of these three themes appeared in last year’s survey and it is evident that they are still key topics in the industry.
It seems that today’s events business is now geared towards building up a community of influencers around an event. This is changing traditional roles to be more brand-led rather than being controlled by event cycles. As such, having the right talent for your business and appropriate training to ensure this talent can fulfil the requirements of a changing role is becoming increasingly important.
I believe that some comments within this survey point towards what we can expect to change over the next 12 months. This is especially true of event formats. The real winners aren’t putting all their chips on tried and tested formats but are looking to put on more of the kind of spectacle that we see in B2C events. Technology and training will be key factors in the success of this...