Honda West | Customer Newsletter February 2016
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What is it?

Since 2009, DealerRater has annually awarded U.S. and Canadian dealerships for distinction in outstanding customer service based upon reviews of consumers' experiences shared on DealerRater. All Honda West reviews can be found online.

Dealer Of The Year (DOTY) awards are given to car dealerships by brand category at the national level as well as the state/ provincial level. In addition, one U.S. dealership and one Canadian dealership are recognized for being the overall DOTY by outranking other brand-specific Dealer of the Year winners.


Honda West, is pleased to have won again for the second year in a row! plus.....


Dealer Rater's Consumer Satisfaction Award Recipient For 2016.

Unveiled in 2015, the Consumer Satisfaction Awards represent an expansion of our annual recognition program for top car dealerships in the U.S. and Canada. Honda West, is proud to be recognized as a top-performing car dealership that has received stellar customer reviews on

All of these review can be found online and are testament to Honda West's commitment to providing a car buying experience unlike any other in the world. It's Open, honest, and upfront - and our our aim is to make it easy. We provide you with our best price up front, every time.  



Honda Ridgeline Super Bowl 2016 Commercial
"A New Truck to Love," Song by Queen

Honda Ridgeline Super Bowl 2016 TV Commercial,'A New Truck to Love' Song by Queen. Sometimes a catchy song just stays with you, as Honda's Super Bowl 50 commercial demonstrates.

Sheep take a ride in the truck bed of the 2017 Honda Ridgeline, which boasts an audio system that turns the entire bed into a speaker. As more sheep are dropped off to join the rest of the flock, the singing sheep can't help but sing along to Queen's "Somebody to Love."

The Civic was significantly updated for the 2016 model year. Under the hood,
it is available with a turbo engine for the first time in Canada.

Honda Civic wins Canadian Car of the Year!

The Honda Civic has been chosen as the 2016 Canadian Car of the Year by the Automobile Journalists Association of Canada (AJAC), and the Mazda CX-3 won Canadian Utility Vehicle of the Year.

The announcement was made Thursday morning ahead of the opening of the Canadian International Auto Show in Toronto.

The other two finalists in the car category were the Volkswagen Golf R and the Volkswagen Golf Sportwagon.

In the AJAC evaluation process (described below), one category is “Market Significance.” By that count alone, the winner of AJAC’s Best New Small Car in the over $21,000 category had to be a favorite, given it has been Canada’s best-selling car for 18 years.

The new Civic is a significant departure from the previous model. Increased interior space, more styling character and a revised suspension for sportier handling add to traditional Civic traits of comfort, reliability and value.

The 174 horsepower turbocharged engine in EX-T and Touring models provides more entertaining urge when the pedal is pressed.

A Continuously Variable Transmission (CVT), usually not a precursor to driving enjoyment, reacts with more precision than most. It all suggests that the Civic will add one more notch to its metaphoric lipstick case when sales results for 2016 are tabulated.

It is also appropriate that Canada’s Car of the Year is actually assembled in Canada, at Honda’s Alliston, Ont. plant.




Kelley Blue Book (KBB) has just released its rankings of the best family cars of 2016 following a two-week testing period. Criterions included safety, comfort, convenience and financial well-being, as well as cargo space and the ability to easily install a child seat, among others. 

“We basically covered everything the average family looks for in a vehicle and every task they plan to do with it,” said Jack R. Nerad, vice president, executive editorial director and executive market analyst for Kelley Blue Book.

Here are the 16 best family cars of 2016 according to Kelley Blue Book:

1. Honda Civic 

2. Honda Accord 

3. Kia Optima 
4. Chevrolet Malibu
5. Chevrolet Impala
6. Hyundai Sonata

7. Honda HR-V

8. Honda CR-V

9. Subaru Outback
10. Kia Sedona

11. Honda Odyssey

12. Toyota Sienna
13. Nissan Pathfinder
14. Toyota Highlander

15. Honda Pilot

16. Chevrolet Tahoe



Honda "Hands" film celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years.

Lease, Retail Finance or Cash?

An employee was buying a new vehicle last month and sat down in my office. We were talking about his purchase and how he planned on financing it. He asked me, "What should I do? Should I lease or should I finance?".

Here is the way I see it and how I explained the options. First, before deciding how to finance one needs to look into their crystal ball and peer into the future. Each financing option, has both immediate impacts on your current cash flow, but also affects your options when it comes time to replacing your vehicle. Here is what I mean:-
Leasing –
End Options: At the end of your lease there are three options: first, you can return your vehicle. You walk away with no further obligation to that vehicle (save any repairs necessary etc.); second, you can choose to purchase your vehicle for the amount remaining on the contract by refinancing it; third, you can pay for the remaining portion with cash in a single payment. Ultimately, a lease gives you the most options at the end of the term. At that time you can choose to upgrade and change your vehicle as it suits you or keep the vehicle you have a relationship with.

Payments: Lease payments are typically less expensive as you are only paying for the depreciation and interest of the vehicle for the number of months you are using it.
Retail Financing –
End Options: At the end of your retail financing contract you will own your vehicle. You can choose to sell it, keep it, or trade it in as it belongs to you. Compared to leasing you don’t have the option to walk away from the vehicle or as easily upgrade to something that might better suit your needs at the time your agreement comes due.

With retail financing you are on the track to ownership.

Payments: Your payments will be higher than a lease as you are paying for the entire vehicle and interest during your contract.
Cash –
If you pay cash for your vehicle you will be the owner from day one. You can do with the vehicle as you wish however, I would advise a careful look at your finances when paying cash however as it is often the case that cash can be used better elsewhere to generate return rather than pay for a vehicle. Also, only the most diligent of savers should use their line of credit to finance their vehicle as often these loans don’t always get paid off and can result in significant interest payments over time.
So, what is the advice? Well, my advice centres around what happens at the end of the contract. After 2 or 5 years a vehicle might not fit a customer’s lifestyle as well as it once did: marriage and kids might mean a CRV, Odyssey or Pilot are better than a Civic or Accord which were good for single lifestyles. A changes of jobs might make it better to have a CRV to go back and forth on wintery roads; along with that new job might come a higher income and the desire for more features and options. Furthermore simply the new advanced technology available might spur on a change based on needs.

Essentially, a lease allows for lots of changes and more flexibility with typically lower payments. The happy reality is, due to Honda’s high retained values, customers likely have equity in their vehicles regardless of ownership options which also presents opportunities to make changes to vehicle choices.

If you are interested in your options right now please call Majed Larbe to have a discussion about what is available to you.

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Address: 55 Glenbrook Pl SW Calgary, AB T3E 6W4
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