Issue #137 | July 21, 2022

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts, and thoughts from various Community Managers.

🛠️ How Your Community Can Help You Build Better Products

By Brian Oblinger

While support cost deflection is the gateway for most companies to find value with online communities, product-focused communities are on the rise — and with good reason. There is tremendous value to be had by engaging your customers to better educate them about product capabilities, gather critical feedback, and leverage their collective experience to build better products through ideation.

When customers understand the product better, feel that they’re a partner in driving functional enhancements, and have a more active role in defining the product roadmap, your products get better and business value quickly follows. 

During my time in tech, we discovered that customers who visited the community regularly tended to have higher levels of satisfaction, expanded their accounts more rapidly, and used more of the available functionality. In turn, we saw our revenue and net retention rates skyrocket. Oh, and they required less hands-on support. 

The Open Source community has been engaging in these behaviors for years and should be lauded for the learnings that many software companies have adopted and are enjoying great success with today. You can use these same strategies to help build better products and ignite adoption among your customers.

Let’s look at three key areas in which product-focused communities can add value to your organization, in order mirroring the path that community growth typically takes place.

Activate Your Community to Build Better Products

We want to hear from you...

Have you successfully communicated Community ROI? How did you do it, and why did your approach work?

Respond to this email with your answer — we'll feature your insights in an upcoming newsletter. 

🍨 C School Scoop

📋 Get your Free Community Guidelines template

This downloadable, fillable PDF resource will come in handy whether you’re creating new guidelines from scratch or you’re updating existing guidelines.

It contains a template with examples and tips for creating guidelines that help you communicate:

  • Who your community is for and what your goals are
  • What a positive environment looks like in your community
  • What behaviors you don’t permit
  • What the consequences are for violating the guidelines
  • How members can get in touch if they have questions or to report a violation
Get the Community Guidelines template

This is another topic we teach in C School’s Community Essentials course, and our next cohort begins on August 2. Learn more and apply now. 

Applications close: July 22, 2022

📚 Community Content

Community blog posts, articles, podcasts, and videos from the past week.

The Community-Led Show #9: Community-Led Growth with George Mathew

In this episode, Alex and Brian Oblinger speak to Managing Director at Insight Partners, George Mathew, about how companies can go from early stage to scale through Community-Led efforts. 

By Alex Angel and Brian Oblinger

How to Host a Successful Focus Group Before Community Launch

Before she ever launches a community, this is what Community Builder, Bri, does to test the first set of assumptions she's making about the community.

By Brianna Leever

How to Onboard Community Members

Why the onboarding process is so important and how to do it right. 

By Yurii Lazaruk, Mirella Ang de Jonge, Scott Baldwin, and Jake Stott

In Before the Lock: I Love a Good Seasonal Engagement Program

In this episode, Erica and Brian explore how OpenSpace and Guru delivered great engagement programs.

By Brian Oblinger and Erica Kuhl

📆 Upcoming Events

Upcoming events, from the club and its members.

Commsor Success & C School Presents: Community Outcomes + Metrics — July 27 @ 1 p.m. ET

The Community Club Summer Social – Berlin, DE — July 28 @ 4 p.m. Europe/Berlin

TrustCon 2022 — September 27–28  

🐦 Community Tweets

Tbh, we all need this reminder once in a while. Thanks, Carrie! 
A great way to define community building! 
It may not be Friday, but this is excellent advice for every day of the week! 

🙌 Community Jobs

A few of the amazing community job opportunities we've spotted this week. View more roles and join the Talent Network

Community Manager @ Multiverse

Manager, Community Product Management @ Workday

Community Manager @ Expa

Digital Community Manager @ The University of Edinburgh

Admissions Coordinator, C School @ Commsor

Technical Community Manager @ GitHub

Community Manager @ Lifehack

Director of Community @ Commsor

Community Manager @ Glean

Senior Community Manager @ Moonpay

Community Spotlight! ⭐️

This week we're sending a huge shout-out to Community Manager Jephtah Abu for bringing together Community Managers in Lagos, Nigeria, for an IRL meet-up recently! 

Check out his post on how the event went here
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