Issue #151 | October 27, 2022

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts, and thoughts from various Community Managers.

🥳 How to Run Community Events with a Gatherer Mindset

By Oana Filip

Being part of a young industry accelerated by the pandemic, we, the professionals at the helm, sometimes overdo things and miss the obvious. We complicate our lives because we want to speed up the process of proving results and getting resources. By doing so, we fall into several traps — one of which is forgetting how the most simple and obvious things are often the foundation of our work.

When it comes to running events, we often lose what I call ‘the gatherer mindset’. Many community builders are obsessed with the technicalities and miss that they deal with people with feelings, moods, interests, fears, ambitions, and the rest. A gatherer focuses beyond the operations of an event — they invest energy in designing an experience and helping people feel in a certain way, depending on the event's goal. A gatherer pays attention to creating a layout where specific moods are welcome and celebrated so that they obtain the desired outcome.

Priya Parker's book The Art of Gathering and her brilliant newsletter are excellent sources of inspiration in how to run meaningful events where the people attending find real value. Whether we're talking about a small gathering of 20 people at a birthday party, a niche community, or a massive community of thousands of folks spread all over the world, the DNA of a gatherer is the same.

In this article: 

🧠 How to embed it into the planning
🏗 Why to research what a good host does (and doesn’t do)
📖 How to create experiences, not events

How to Run Community Events with a Gatherer Mindset

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📚 Community Content

Community blog posts, articles, podcasts, and videos from the past week.

6 Ways to Align Your Community of Practice with Business Objectives

Here are some steps you can take to show stakeholders that your community strategy and business goals are in sync.
By Jimmy Daly

Doing More With Less: Community Is Good Business

How to lower costs, keep customers happy, continue to innovate, build your brand, generate revenue, and gain a competitive advantage in the middle of a downturn. 
By Brian Oblinger

Is Your DEI Progress Undermined by Attention Inequality?

Research has shown that diversity policies and programs alone aren’t enough to bring about meaningful change in the workplace
By Sheen S. Levine, David Stark, and Michèle Lamont

📆 Upcoming Events

Upcoming events, from the Club and its members.

The Community Club x Ludio: Community Game Night — October 27 @ 5 p.m. ET

Community Manager Festival: Africa — October 29

🐦 Community Tweets

Find your community's voice. 
This is what it's all about! 
Learn more about The Pros and Cons of a Paid-for Community

🙌 Community Jobs

A few of the amazing community job opportunities we've spotted this week. View more roles and join the Talent Network

Marketing and Community Associate @ The Portfolio Collective

Senior Community Manager @ CoachHub

Community Manager @ Fiverr

Community Manager @ Monday

Community Manager @ Dovetail

Community Manager @ Sylva

Community Manager @ TikTok US

Divisional VP, Communications and Community @ Co-op

Community Manager, Developers @ Discord

Web3 Community Marketing Manager @ HAL.

Community Spotlight ⭐️

This week we're sending a huge shout-out to Community Manager at Community Folk Akash Agrawal, for hosting The Community Club's Asia-Centred Hangout recently!

Community Managers from Asian regions and time zones all gathered and had a great time networking, making new friends, and creating valuable connections!

Want to attend events like this? Here's a list of all our upcoming events👀

🧑‍🏫 Club Resource Library

Articles, podcasts, and templates from our community resource library. 

✍️ How to Ace Your Community Manager Job Interview
By Victoria Cumberbatch

✍️ An Introvert’s Guide to Community Management
By Rachael Silvano

🎧 The Community-Led Show #8: Benita Fitzgerald Mosley on How Community Has Turbocharged LeagueApps as a Brand
By Alex Angel & Erik Martin

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