Community Club Weekly

Issue #111 |  Jan 20, 2022 

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts, and thoughts from various Community Managers.

📈 Ask a CM: 'What metrics should I look at to measure community success'

Got a question for an experienced community pro? We can help! 

Every month, we’ll be putting your burning questions to the incredible community industry leaders in The Community Club.

This month’s question comes from a Club member who wants to understand which metrics really matter when it comes to tracking the success of your community efforts.

"What are the most important metrics that you look at when analyzing the success of a community?"

— Anonymous

Our expert: Chief Community Officer, Strategic Consultant, and Host of In Before The Lock, Brian Oblinger

"In my experience, the most important metrics to analyze are those related to business. 

How is community impacting the top and bottom lines of the business? What stories are we telling about these successes internally? 

Handling misalignments between business goals and community needs can be a challenging nut to crack. It all starts with building relationships with various stakeholders, understanding their needs, and educating them about what community can and cannot contribute to success. 

You can often avoid misalignment by setting proper expectations early and telling stories along the way that help people understand the value of community.

In the past, we have relied too heavily on community metrics to prove the value of community inside of our organizations. These numbers are important drivers, but we have to do a better job of sharing insights that help contextualize, educate, and promote the “why?” of community building.

For community metrics specifically, I tend to look at the following as a way of understanding how we are performing.

  • Unique Visitors (Acquisition) 
  • New Members (Conversion) 
  • Posts/Votes/Solutions/etc. (Engagement

While growth is important, it’s not the only measure of success. Many people get sucked into an endless treadmill of trying to “hack” growth and lose sight of the importance of quality in lieu of quantity.

Focusing long-term on value created for members and the organization is more important. In some cases, the growth-at-all-costs mentality can hamper your ability to get the outcomes you actually seek."


Want your question answered by an expert? Email it to (P.S. You can choose to remain anonymous if you prefer!)

🍨 C School Scoop

Our next Career and Coaching Track cohorts are kicking off soon! Here's what you need to know about the programs. 

2022 Coaching Track Cohort

Who it's for: Current Community Managers at the individual contributor level with 0-3 years experience.

What you'll master: Leveling up your current contributions and producing a community strategy.

When it starts: This cohort kicks off on Jan 24, 2022 (applications are still open!)

Find out more on our site.

Apply for our Coaching Track here

2022 Career Track Cohort

Who it's for: Career changers looking to pivot into community management.

What you'll master: Foundations of community management and all the skills you need to find your first job. This track ends with three weeks of dedicated career services including resume drafting, interview practice, and a career fair.

When it starts: This cohort kicks off on Jan 25, 2022 (applications are still open!).

Find out more on our site.

Apply for our Career Track here
✨ We encourage you to apply regardless of financial status — we do have scholarships available for promising applicants! If you have any questions, pop them over to

😊 Help Us Make The Community Club Even Better

Hey friends, Izzy here, Community Manager at The Community Club.

I know you all have filled out a few of our surveys in the past couple of months (which we are just so thankful for!), but this next one coming your way is different!

No one: "How is this survey different, Izzy?!"

Me: “Well, I am so happy you asked."

The purpose of this survey is to jump-start the year by truly understanding how The Community Club has done in 2021, and what we can do to improve the experience for you all going forward. 

Is there a channel you wish could be created? Do you have an event idea that you would love to attend? Do you just want to tell us how awesome of a job we've done? Well, folks, this is your chance!

This survey could change The Community Club experience — and who knows, your wish may come true. 🪄

It shouldn't take more than 10-15 minutes. We look forward to your feedback!

Take the survey here

📆 Upcoming Events

Upcoming events from the Club and its members.

Lean UX AMA: Designing Great Products with Agile Teams — Jan 20 @ 11 a.m. ET

Future of Community with Jesse Middleton — Jan 25 @ 12:30 p.m. ET

Community Gathering: Thrive & Revive — Jan 27 @ 10 a.m. ET

Social Media for Start-ups Workshop — Feb 4 @ 7 p.m. ET

🐦 Community Tweets

Relationships. 👏
"You can't buy a community." 
It takes a community.

📚 Community Content List

Community blog posts, articles, podcasts, and videos from the past week.

Influencers & the Forum Community

What happens if you are trying to build a community in a realm where influencers can assist? 

By Adrian Speyer

Video Games Can Help Your Team Work Smarter (No, Seriously)


Attention, managers: by the end of this article, you'll be slaying dragons with your direct reports in the name of team harmony.

By Lauren Parker

In Before the Lock: A Secret Weapon

Erica and Brian discuss how motivating Partners to engage in your community can accelerate outcomes.

By Erica Kuhl & Brian Oblinger

🙌 Community Jobs

Head over to The Community Club Jobs Board to find more great roles.

Community Manager @ Finimize


Director of HubSpot Community  @ The Hustle


Community Coordinator @ Lattice


Giving Circles Community Manager @ Future Now


Community Manager @ Sylva


Head of Community @ Vault


Content & Community Manager @ TikTok


Education Community Manager @ Canva


Developer Relations Engineer @ CashApp


Community Manager @ HashiCorp



View more roles and join the Talent Network

👋 We Want to Meet You

Have you joined our Meetsy yet? Meetsy is a platform that helps communities create meaningful introductions and connections, and we're using it to help The Community Club network — Community Managers, execs, folks just starting out, moderators, and more!

Once you fill out your profile, you'll be matched with other people in the community every two weeks. You can always adjust your preferences to meet more or less frequently — and you can browse the member directory to make direct connection requests, too. We hope to see you there soon!

Connect with us!

😎 Share This, Get Cool Stuff

If you have any friends who might find the content we create helpful for their own community-building journey, we'd love it if you'd let them know about our newsletter. We've got some pretty cool swag to give away (including our famously cozy Community-Led sweatshirt) to make it worth your while. 

Head over here for more info.

Ready to get sharing? Just copy and paste this unique referral link:<<RH_CODE>>

This week brought to you by...

our Associate Copywriter, Pam, who is hoping for just a little sunshine in her city this summer.

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