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Issue #128 | May 19, 2022

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts, and thoughts from various Community Managers.

💻 Does Your Community Actually Need a Website?

By Shivani Shah
 

Organizations have their own websites for lots of reasons.

Whether they’re a freelancer or a Fortune 500 company or a non-profit, they can use their website to promote what they do, share reviews, reduce questions for customer service, post updates and announcements, attract leads, and increase visibility.

A website can drive new business and keep existing customers up to date with the organization’s news.

Can an online community get the same benefits by having a website of its own?

Does your community need a website?

The short answer is ‘it depends’.

Many communities live on asynchronous discussion platforms (like inSided, Vanilla, and Khoros) that are open and searchable. These communities don’t need a website. Visitors can find the community through the brand’s website or search engine results, and they can read discussions, learn about events, and find resources without signing up for an account.

Some brand and product communities on these platforms do have a website that serves as the ‘face’ of the community. It allows visitors who land on the website to see what the brand chooses to focus on, while also allowing open access to all community discussions.

Communities that aren’t hosted on these platforms might live on one of many other options, such as Slack, Discord, or WhatsApp. The closed nature of these platforms means conversations in these communities are private, and people can join by invite or application only. Communities on Facebook, too, can choose to be private and limit access to conversations.

For these communities, a community website is a must-have to share your value proposition with potential members.

How to create your website

The 2022 Community-Led Summit is less than a week away!

Have you seen our awesome speaker line-up yet?

From Tuesday, May 24 through Thursday, May 26, from 12 p.m — 5 p.m EST, there will be a variety of workshops, presentations, and panel conversations on a wide variety of topics from Building Inclusive Communities, to Communicating Community ROI, and even a chance to hear from HubSpot's newly formed Community-Led Growth team! 

For our full speaker lineup, schedule details, and to register for your FREE ticket head on over here.
 
And if you bring a friend, you both might just win lunch on us!

Register to attend

📚 Community Content

Community blog posts, articles, podcasts, and videos from the past week.
 

The Secret to a Successful Career in Community Management? Never Stop Learning

Noele shares how investing in professional development has helped her build confidence in her community management expertise. 

By Noele Flowers

Not Everything Is for Everyone Within a Community

It's great to run ideas, campaigns, and experiments that create ripples and get many members excited — but getting things lost into the cracks is also normal.

By Oana Filip
 

Automations for your Content Calendar

Automations and processes for your community content calendar

By Tiffany Oda

In Before the Lock: It Ain't Dead

In this episode Brian and Erica answer a burning question from a listener about using email to connect with community members

By Brian Oblinger and Erica Kuhl

📆 Upcoming Events

Upcoming events, from the club and its members.


The Community Book Club: BYOB Edition — May 27  @ 12 p.m. ET

The 2022 Community-Led Summit — May 24–26  @ 12 p.m. – 5 p.m. ET

Building Products That Matter, Together: A Mini-conference — May 31  @ 5 p.m. ET

TrustCon 2022 — September 27–28  

🐦 Community Tweets

Reflect on the great work you've done! 

It's win for everyone! 
Speaking of virtual events,  have you registered to attend our 2022 Community-Led Summit? 

🙌 Community Jobs

A few of the amazing community job opportunities we've spotted this week. View more roles and join the Talent Network
 

Community Intern @ Notion
 

Head of Community & Growth @ MeetCute
 

Chief Community Officer @ Techstars
 

Head of Community @ Day One
 

Director of Curator Community @ Sofar Sounds
 

Community Operations Specialist @ CoachHub
 

Senior Manager, Employee Community Engagement @ Miro
 

VP of Community @ Matillion
 

Head of Platform and Community @ Sie Ventures
 

Community Engagement Manager @ Cisco Meraki

This week brought to you by...

our Associate Copywriter, Pam, who hopes you're taking care of yourself and practicing some self-care this week. 

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