💻 Does Your Community Actually Need a Website?
By Shivani Shah
Organizations have their own websites for lots of reasons.
Whether they’re a freelancer or a Fortune 500 company or a non-profit, they can use their website to promote what they do, share reviews, reduce questions for customer service, post updates and announcements, attract leads, and increase visibility.
A website can drive new business and keep existing customers up to date with the organization’s news.
Can an online community get the same benefits by having a website of its own?
Does your community need a website?
The short answer is ‘it depends’.
Many communities live on asynchronous discussion platforms (like inSided, Vanilla, and Khoros) that are open and searchable. These communities don’t need a website. Visitors can find the community through the brand’s website or search engine results, and they can read discussions, learn about events, and find resources without signing up for an account.