💡 Creative Ways to Prove Your Community’s ROI
By Erik Martin
Measuring return on investment (ROI) in community is hard. It's OK to admit and acknowledge that.
The fact that it's challenging is actually a good sign; this is a bit of a paradox, but my theory is that if it were easy to measure, then in some ways, it would also mean that the impact isn't as far-reaching. Community cuts across traditional silos, departments, and stakeholders; that's why it's so powerful and challenging to measure.
I'll be honest; if you're reading this and hoping to walk away with some magic formula that will solve all your ROI or reporting challenges, it's not going to happen because it doesn't exist.
Measuring the return on what we do — the output and performance of the tactics we try — is a constantly evolving and challenging puzzle. So we're going to explore a few creative ways to measure it in a way that makes sense for your specific business and community.
But first, let's look at some examples of why communicating ROI can be difficult across industries and the creative ways some companies have found their way around those challenges.