Issue #154 | Nov 17, 2022

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts, and thoughts from various Community Managers.

💡 Creative Ways to Prove Your Community’s ROI

By Erik Martin

Measuring return on investment (ROI) in community is hard. It's OK to admit and acknowledge that.

The fact that it's challenging is actually a good sign; this is a bit of a paradox, but my theory is that if it were easy to measure, then in some ways, it would also mean that the impact isn't as far-reaching. Community cuts across traditional silos, departments, and stakeholders; that's why it's so powerful and challenging to measure.

I'll be honest; if you're reading this and hoping to walk away with some magic formula that will solve all your ROI or reporting challenges, it's not going to happen because it doesn't exist.

Measuring the return on what we do — the output and performance of the tactics we try — is a constantly evolving and challenging puzzle. So we're going to explore a few creative ways to measure it in a way that makes sense for your specific business and community.

But first, let's look at some examples of why communicating ROI can be difficult across industries and the creative ways some companies have found their way around those challenges.

Creative Ways to Measure the Impact of Community

We want to hear from you...

Are you currently a part of a Community of Practice? 🧑‍💻 Click one of the options below to let us know.

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🤩 Planning to join one soon!

✨ Find a Community of Practice in your industry

We've been working on a resource to help connect professionals across industries to a community of their peers — meet our collection of 130+ professional Communities of Practice!

Our CoPs guide is filterable by industry (marketing, sales, product, etc.), platform, size, paid/free, and access openness. 

We’ve made this list as comprehensive as possible, but there are bound to be some we’ve missed! If you know of any, please drop us a message.
Access the list

🍨 C School Scoop

New course: Managing Developer Communities

Oh hey, C Schoolers! A brand-new course is ready for you to dig into: Managing Developer Communities: An Introduction to DevRel, in partnership with our friends over at Forem.

In it, you can expect to learn:

❓What a dev community is
🗺 How to navigate the ecosystem
🙋The various developer roles
➕ more

Best part? It’s totally free.
Start learning

📚 Community Content

Community blog posts, articles, podcasts, and videos from the past week.

Communities of Practice: How Pocus Grew Its Community 90x in One Year

Product-Led Sales is a new category, and Pocus is co-creating it with its community.
By Shivani Shah


Building Campfires and Community

Engage your customers with a vibrant and modern online customer community forum. A customer community helps to increases loyalty, reduce support costs, and deliver feedback.
By Carrie Melissa Jones

In Before the Lock: An Expectation that You’re Listening

In this episode, Brian and Erica explore how to get started collecting feedback and ideas from your community when you can’t commit to full-blown ideation and complex processes.
By Brian Oblinger and Erica Kuhl

📆 Upcoming Events

Upcoming events, from the Club and its members.

The Community Club x Ludio: Community Game Night — November 29 @ 2 p.m. ET

Europe-Centered Hangout — November 30 @ 4 p.m. Amsterdam Time

🐦 Community Tweets

Own it! 💪
Knowledge sharing is one of the best things about community. 🧠
What would you add? 

🙌 Community Jobs

A few of the amazing community job opportunities we've spotted this week. View more roles and join the Talent Network

Head of Community @ Glide

Senior Community Manager @ Inside

Operations & Membership Manager @ Dreamers & Doers 

Global Community Engagement Lead @ Square

Community Engagement Manager @ Atlassian

Community Moderator @ NEAR Foundation

Head of Community @ Sphere

Community Manager @ CodeBase Glasgow

Community Manager @ Bash

Community Manager @ &FRIENDS

Community Spotlight ⭐️

This week we're sending a huge shout-out to the new Community Manager at Cursor Sarah Pilato!

Sarah is a part of our proud pivoters Slack channel and finally made the pivot from being a Frontend Developer to a Community Manager!
Congratulations on your new role, Sarah! 🎉

🧑‍🏫 Club Resource Library

Articles, podcasts, templates, and books from our community resource library. 

✍️ 5 Marketing Skills That Make For Great Community Managers
By Nisha Baxi

✍️ Finding Your Community's Tone of Voice — and Why it Matters
By Shivani Shah

✍️ Ask a CM: ‘Are There Transferable Skills I Can Use to Pivot into Community Management?’
By Oana Filip

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