Community OKRs: Why you need them (and how to design them)
By Pam Magwaza
Have trouble proving return on investment in community? You’re not alone.
Community professionals often ask how to measure community success, but the truth is that there aren’t many answers that work for all. To measure the success of your specific community, you must start by defining your unique objectives and key results (OKRs).
What are community OKRs?
The good news is that whether you work in design, marketing, software engineering, or community, OKRs work similarly. They are a goal-setting and leadership tool that identifies what you want to accomplish, what you need to accomplish, and how you will get there.
Community teams can use them to set measurable goals, track growth, and communicate return on investment to business.
Some of the benefits of defining your OKRs include:
- Aligning community goals with business goals
- Make effective decisions about how to grow your community
- Track your progress through measurable goals
- Boost team engagement through goal-setting
- An opportunity to work cross-functionally towards a shared goal.