Issue #133 | June 23, 2022

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts, and thoughts from various Community Managers.

Community OKRs: Why you need them (and how to design them)

By Pam Magwaza

Have trouble proving return on investment in community? You’re not alone.

Community professionals often ask how to measure community success, but the truth is that there aren’t many answers that work for all. To measure the success of your specific community, you must start by defining your unique objectives and key results (OKRs).

What are community OKRs?

The good news is that whether you work in design, marketing, software engineering, or community, OKRs work similarly. They are a goal-setting and leadership tool that identifies what you want to accomplish, what you need to accomplish, and how you will get there.

Community teams can use them to set measurable goals, track growth, and communicate return on investment to business.

Some of the benefits of defining your OKRs include:

  • Aligning community goals with business goals
  • Make effective decisions about how to grow your community
  • Track your progress through measurable goals
  • Boost team engagement through goal-setting
  • An opportunity to work cross-functionally towards a shared goal. 
How to Design Community OKRs

📋 Get your Free Community Strategy template

Whether you're building an entirely new community, you're new to managing one, or you're looking to refresh your community — it's never too late to develop or revisit your strategy.

We've made it easier than ever for you to share high-level information and present your community strategy to key stakeholders with our slide deck template. 👇

Get Community Strategy Template

🍨 C School Scoop

Applications for C School’s Q2 live courses are open, and spots are filling up fast! Get your application in soon to avoid missing out.

💪 Community Essentials: For community professionals looking to go from 'do-er' to 'strategist'.

  • Course starts: August 2, 2022
  • Applications close: July 22, 2022

Interested in self-paced learning? Check out our course offerings here.

📚 Community Content

Community blog posts, articles, podcasts, and videos from the past week.

From Park Ranger to Community Professional: How a Student Made the Move with C School

How the Community Foundations course designed for career changers helped Jimena Cuenca become a community professional. 

By Shivani Shah

The Three Essential Elements to Engage Your Brand’s Top Advocates

Your brand’s top advocates provide outsized value to your organization. Here's how to keep them engaged. 

By Carrie Melissa Jones

In Before the Lock: Combo Pages

In this episode Brian and Erica explore Zendesk and Atlassian community landing pages.

By Brian Oblinger and Erica Kuhl

📆 Upcoming Events

Upcoming events, from the club and its members.

C School Info Session: Community Essentials Track — June 29 @ 12 p.m. ET 

EU-Centered Hangout — June 29 @ 12 p.m. CET

US-Centered Hangout — July 13 @ 12 p.m. CET

EU-Centered Hangout — July 27 @ 12 p.m. CET

TrustCon 2022 — September 27–28  

🐦 Community Tweets

Keep going! 💪
Still have questions about how to measure community success? Read this
And we feel very grateful for our community of community builders too. 💕

🙌 Community Jobs

A few of the amazing community job opportunities we've spotted this week. View more roles and join the Talent Network

Associate Manager, Collaborative Community @ CDW

Member Experience & Community Specialist @ Mento

Online Community Assistant @ Alzheimer's Society

Community Manager (Web3) @ Playco

Community Manager @ Yelp

Director of Community - Europe at TechGC @ TechGC

Customer Support + Community Lead @ SuperHi

Senior Community Manager @ Vue Storefront

Head of Community @ 7CTO

Content Lead @ Dreamers and Doers

This week brought to you by...

our Associate Copywriter, Pam, who challenges you to share this newsletter with a friend because you know...👇

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