🐶 Engagement Play #09: The Power of Pets
What’s more satisfying than fawning over adorable animals doing cute stuff on the internet? Sharing pics and clips of your own adorable animals — and having other folks fawn over how darn cute they are.
“For many, pet prompts can be an extremely easy way to get people talking and sharing,” Alex Angel, Chief Community Officer at Commsor and The Community Club, says.
“In some Slack communities I’m in, there are dedicated pet channels which often end up being one of the most active parts of the community.”
In The Community Club, Alex and the team kick off ad hoc pet thread days where they share their own pet pictures and encourage others to do the same. Maximum engagement, minimum effort.
“Most of the time these end up bringing people out of the woodwork who don’t engage regularly, and they add a bit of happiness to people’s workdays,” Alex says. “One of us will just share a picture of our pets and encourage everyone else to do the same. Simple, yet effective!”
In Club, these pet prompts are usually a roaring success, Alex says. “We have custom Slack emojis dedicated to a few of the pets in our community, which usually indicates success to me! Everyone loves an inside joke or shared experience.”