🎯 Driving Product Success Through Customer Communities
By Jocelyn Hsu
Some of the most successful brands in the world have one thing in common — a thriving customer community.
Think Hubspot, Salesforce, Figma, or Sephora. These brands have a community of current (and potential) users who not only use their product(s) but want to talk with others who do the same and contribute to its improvement — what more could a brand ask for?
Even with this, many companies still launch products that don't catch on. Just having a customer community is not enough. So how can your business harness the power of your customer community to drive the success of your product?
I'll cover a few ways in this blog, and also take a look at why having a customer community is incredibly beneficial to your business and ongoing product success. Let's get into it. 👇