Issue #144 | Sep 8, 2022

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts, and thoughts from various Community Managers.

🎯 Driving Product Success Through Customer Communities

By J ocelyn Hsu

Some of the most successful brands in the world have one thing in common — a thriving customer community.

Think Hubspot, Salesforce, Figma, or Sephora. These brands have a community of current (and potential) users who not only use their product(s) but want to talk with others who do the same and contribute to its improvement — what more could a brand ask for?

Even with this, many companies still launch products that don't catch on. Just having a customer community is not enough. So how can your business harness the power of your customer community to drive the success of your product?

I'll cover a few ways in this blog, and also take a look at why having a customer community is incredibly beneficial to your business and ongoing product success. Let's get into it. 👇

Driving Product Success Through Customer Communities

🍨 C School Scoop

Want to take a deep dive into community content?

C School's new self-paced course on Building a Community Content Calendar breaks down the value proposition of community content, what makes it different from other types of content, different cadence strategies to use, and how to generate content calendars to keep everything on track.

⏰ 3-5 hours
📖 5 chapters
👩🏻 Noele Flowers

Start Learning

We want to hear from you...

What is your favourite community platform and why?

Email pam.magwaza@commsor.com with your answer, and you could feature in an upcoming edition of CCW.

📚 Community Content

Community blog posts, articles, podcasts, and videos from the past week.

6 Must-have Skills for Community Team Leaders

Skills every leader of a community team can develop and put into practice.

By Pam Magwaza

How To Brand A Community

6 rules for bringing people together.

By Jasmine Bina

Empowering Everyone to be Community Leaders

Building community can feel like you’re on a lonely island, but it doesn’t need to be.

By Max Pete

📆 Upcoming Events

Upcoming events, from the club and its members.

US-Centered Hangout — September 14 @ 12 p.m. ET

Notion Brainstorm: Creating A Resource Library for Your Community— September 16 @ 1 p.m. ET

The Community Club Worldwide: San Diego Social (In-Person) — September 22 @ 4:30 p.m. ET

The 5 W's of Paid-For Communities — September 27 @ 1 p.m. ET

EU-Centered Hangout— September 28 @ 12 p.m. GMT

Proud Pivoters: Setting Yourself Up For Success & Landing the Community Manager Role — September 29 @ 3 p.m. ET

TrustCon 2022 — September 27–28

🐦 Community Tweets

Love this tip! 🌟

Can you relate? 🫣

Another 🔥 thread from Noele!

🙌 Community Jobs

A few of the amazing community job opportunities we've spotted this week. View more roles and join the Talent Network

Head of National Community @ CodeBase

Engagement & Content Specialist, Freelancer Community @ Rev

Chapter Manager @ Nomadic Matt's The Nomadic Network

Community Manager @ Vector Solutions

Community Manager @ Aavia

Community Leader @ Jooble

Head of Community @ Venwise

Head of Community @ TikTok

Head of Creator Community @ Spotify

Community Organizer @ Integrity Institute

Community Spotlight ⭐️

This week we're sending a huge shout-out to Rae Williams, the new Head of Community at women-founded early-stage start-up, TopKnot.

Congratulations on your new role, and we look forward to all the great things you'll accomplish!