Community Club Weekly

Issue #64 | February 25th, 2021

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts and thoughts from various community managers.

📦 The Power of Two-Way Knowledge Exchange in Communities

While earning my graduate degree in Social Journalism in New York City back in 2016, I had the unique opportunity to essentially pick whatever community I wanted to serve as part of my year-long thesis project. 

At that point in my life, nearly everything I did on a daily basis involved clicking a button on my iPhone. In some instances I would be quickly Googling a subject overheard on the subway as I was having food delivered to my tiny apartment (that I shared with three roommates in Harlem), while also listening to a murder mystery podcast and sending Slack messages to my classmates about a tricky assignment due later that day. And in the same breath, I would glance over and see an elderly woman - perhaps in her early 80's - reading a book and observing the people in the subway, no smart device in sight. 

It quickly dawned on me that there was a need for intergenerational connection and knowledge sharing between communities who are well-versed with technology and communities who are not. This sparked the beginning of my work building a community focused entirely on two-way knowledge sharing in the form of weekly in-person events throughout New York City where senior citizens and young professionals would gather over bagels and coffee to exchange information.

Remember when we could be close to people like this? Weird.

During my time building this community, I felt the power that comes from allowing individuals to not only learn something new, but to share what they know with others. I'd overhear a young professional going over the latest feature updates for a product while a senior citizen would be sharing advice on how to approach a particular job interview or situation with friends/family. Book clubs were formed, lunch dates were scheduled, and suddenly I was receiving photos of young professionals and seniors taking walks together in Central Park and extending their time learning from each other outside of our regularly scheduled events. My heart was bursting with community pride.

While most of you are focused on fostering communities online and not in-person (especially these days), there is certainly something to be said for creating space for folks in your community to directly learn from one another, whether that thing they're learning is actually what brought them to your community or not.

A few ways you can make this happen in your communities (if you're not doing so already):

  • In your onboarding flow, try to create opportunities where you can collect information about the different skills members have in your community, as well as areas members want to grow in. Gathering this information early on not only allows you to create a more intentional community, but it also demonstrates to your members that you value what they know and how they'd like to grow/benefit from your community.
  • If you don't include those questions outlined above in your onboarding, consider posing questions from time to time that focus on skill sharing ("What can you teach?" and "What do you want to learn?"). Track the responses and find ways to intentionally connect members who can learn from one another.
  • Dedicate a channel in your community to knowledge sharing. Give members the space to share information and collaborate in ways that are intentional.
  • Frequently invite community members to host AMAs that focus on their area of expertise.
  • Create space (online or offline) for members to gather and share knowledge, whether that's hosting events for people who want to talk through a particular subject or even creating programming for a calendar week that covers specific topics that have been brought up within the community.


There are lots of other ways outside of what I shared where you can create this type of knowledge exchange, but once that knowledge has been shared try to make it evergreen and available for folks to reference again and again.

Don't forget!

Applications for C School, the first ever career-change program for aspiring community managers, are open until March 1st. Learn more and apply today!

📆 Upcoming Events

Upcoming events, from the club and its members.

This is a travesty, there are no upcoming events!

🐦 Community Tweets

What does your onboarding look like for your community?
Show your community members that you value them and their contributions
This thread is great for anyone applying for a job, but especially for folks looking for CM roles. 

📚 Community Reading List

Community blog posts and articles from the past week.

Some thoughts on community

A mathematical look at community and the ties that bind us together. 

By Sarvasv Kulpati

Sunday Musings on Bibliomancy, Surrealists, and Using Random Chance in Community Management

How do you embrace randomness in your community building process? What rituals do you have?

By Erik Martin

🙌 Community Jobs

A handful of job opportunities sourced from the community.

Streaming Community Manager @ DataStax

VP of Community @ Peak

Head of Community @ Snyk

Community & Partnerships Manager @ Skillcrush

Senior Manager, Community @ Peloton

Community Manager @ GALES

Community Manager @ Flare

Senior Community Manager @ Braintrust

Director of Community @ Fishtown Analytics

Content & Community Manager @ MeetButter

Technical Community Manager @ Contentstack

Community Program Manager @ Nexthink

Community Manager @ Discord


View more roles and join the Talent Network

This week brought to you by...

Katelyn, a 99-year-old trapped inside a 33-year-old's body (love you, Betty White).

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