🧑🤝🧑 How to Convert Your Social Media Audience into Engaged Community Members
By Sara Ott
Marketing and Community are often at odds.
As community professionals, we often vilify the Marketing team as ‘too close’ to Sales and gumming up the community with promotions. Whereas the Marketing team often doesn’t know how to engage in the community, feels gatekept, and doesn’t see our intrinsic worth. If it doesn’t have a monetary or clear value, marketers often don’t have the time or resources to focus on it.
But it doesn’t have to be that way.
Marketing and Community can learn a lot from each other, and it’s a mutually beneficial relationship when you have clear paths and campaigns to work together on. And, selfishly, we can help our communities thrive with engaged members by tapping into social media as a growth lever.
So how do we build this relationship and get Marketing on the community train?
Here are three avenues I’ve found that work extremely well to show the community’s value to the Marketing team and drive new members to your community.