Issue #134 | June 30, 2022

Community Club Weekly is a newsletter about building and growing communities, featuring collected tweets, posts, and thoughts from various Community Managers.

🧑‍🤝‍🧑 How to Convert Your Social Media Audience into Engaged Community Members

By Sara Ott

Marketing and Community are often at odds.

As community professionals, we often vilify the Marketing team as ‘too close’ to Sales and gumming up the community with promotions. Whereas the Marketing team often doesn’t know how to engage in the community, feels gatekept, and doesn’t see our intrinsic worth. If it doesn’t have a monetary or clear value, marketers often don’t have the time or resources to focus on it.

But it doesn’t have to be that way.

Marketing and Community can learn a lot from each other, and it’s a mutually beneficial relationship when you have clear paths and campaigns to work together on. And, selfishly, we can help our communities thrive with engaged members by tapping into social media as a growth lever.

So how do we build this relationship and get Marketing on the community train?

Here are three avenues I’ve found that work extremely well to show the community’s value to the Marketing team and drive new members to your community.

3 Ways to Convert Your Social Media Audience into Engaged Community Members

🍨 C School Scoop

Applications for C School’s Q2 live courses are open, and spots are filling up fast! Get your application in soon to avoid missing out.

💪 Community Essentials: For community professionals looking to go from 'do-er' to 'strategist'.

💰 As the world's moving on an unsteady financial ground at this moment, we've decided to reduce the program fee to $2500 USD (prev. $3000 USD) for this upcoming Essentials track, to make it a little bit easier for you to join! So if you've been thinking about when is the best time to join, this may be it as this is a temporary offer for this quarter only.

  • Course starts: August 2, 2022
  • Applications close: July 22, 2022

Interested in self-paced learning? Check out our course offerings here.

📚 Community Content

Community blog posts, articles, podcasts, and videos from the past week.

Supporting Your Team’s Mental Health After a Violent News Event

Violence and the fear of violence causes both trauma and toxic stress, which are contributing factors to mental health conditions. Here's how you can support your team through it. 

By Kelly Greenwood

5 KPIs For Your Knowledge Base

Setting KPIs on the performance and health of your knowledge base are vital to its longevity and success. Here are 5 key KPIs for your knowledge base.

By Sarah Robinson-Yu

In Before the Lock: Shattered

In this episode Brian and Erica discuss how to rebuild trust in a community where trust has been shattered.

By Brian Oblinger and Erica Kuhl

📆 Upcoming Events

Upcoming events, from the club and its members.

The Community Book Club — Every Friday from July 1 @ 12 p.m. ET

US-Centered Hangout — July 13 @ 12 p.m. CET

The Community Club Summer Social – Lagos, NG — July 14 @ 2 p.m. CET

The Community Club & C School Presents: The Community Career Fair — July 14 @ 2 p.m. ET

EU-Centered Hangout — July 27 @ 12 p.m. CET

The Community Club Summer Social – Berlin, DE — July 28 @ 4 p.m. Europe/Berlin

TrustCon 2022 — September 27–28  

🐦 Community Tweets

We couldn't agree more! 🥰 
A team is better than one. Here's who you should be hiring at each stage of your community growth. 
Absolutely! 👇

🙌 Community Jobs

A few of the amazing community job opportunities we've spotted this week. View more roles and join the Talent Network

Community Manager, Intergovernmental Software Collaborative @ Beeck Center

Community Manager @ Outsystems

Community Manager @ Lansweeper

Community Lead @ Gravity Sketch

Community Engagement Specialist (German) @ Reddit

Community Administrator @ Standing on Giants

Lead Community Manager @ Wargames

Associate Manager, Collaborative Community @ CDW

Member Experience & Community Specialist @ Mento

Community Manager @ Yelp

This week brought to you by...

our Associate Copywriter, Pam. 

This week we want to give a shout out to Hugh Lashbrooke, Head of Community Education at Automattic, for putting it on public record that he reads this newsletter all the way through! We see you, Hugh! 

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