NewsMatch got 43,000 new donors to support journalism
The Institute for Nonprofit News' 2017 NewsMatch program, supported by the Democracy Fund, Knight Foundation and other foundations, raised $4.8 million last year in support of nonprofit news organizations.
 "In 2017, NewsMatch provided 109 newsrooms with more than 500 hours of fundraising training, a professional campaign toolkit, national marketing around the importance of contributing to nonprofit news, targeted advertising using $100,000 in ad credits donated by Facebook, and a 1:1 match of individual donations, up to $28,000 per news organization. Nearly all 109 organizations who participated in NewsMatch raised more money, from more donors than ever before. In total NewsMatch helped raise nearly $5 million for local and investigative journalism and inspired 43,000 new donors to give to nonprofit news."
Now applications are being accepted for the 2018 program, with some key improvements included:
- The program will support nonprofit news organization’s membership models by matching the full-year value of new recurring donations during NewsMatch.
- It will offer extra bonuses to small and medium organizations that show they have measurably improved their fundraising capacity over 2017.
- It will match gifts made by individuals through their businesses and family foundations.
The deadline to apply is Aug. 1, 2018.
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Competing with Facebook for local advertising dollars
 "We offer geographic and other qualifications that Facebook and Google cannot guarantee. We’re reaching prospective customers for retailers and service providers in New Canaan in a way that those larger ad platforms are not structured or equipped to do. While advertisers may choose to float a “boosted” (i.e. paid-for) post in front of those who identify as living in a specific town, using Facebook alone in no way says that the target user seeks out or trusts Web advertising that pops into the user’s News Feed," Michael Dinan, publisher of local independent online news site New Canaanite, says in an interview with Street Fight. "NewCanaanite.com is read entirely—and, if our newsletter stats tell me anything (66.5% open rate, 31.3% click-thru rate), near exclusively—by local people, including the most involved stakeholders of the town and supporters of its merchants."
MASSACHUSETTS: Eagle-Tribune and affiliated papers north of Boston put up for sale.
Upcoming Events
WEBINARS: INN will host a webinar on July 18 on Nonprofit Board Governance. Nonprofit news leaders won't want to miss this special executive virtual training around board roles and responsibilities, how they shift over a nonprofit’s life cycle and strategies to keep the board composition in alignment with the organization’s needs and much more.
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