Major brands and retailers are once again being accused of greenwashing their plastic packaging, with a new interactive website set up by the Changing Markets Foundation describing how companies like Coca-Cola, P&G, Sainsbury’s and TerraCycle dupe consumers into believing their products are environmentally sustainable.
Displayed on Greenwash.com – over a dozen plastics companies were found making sustainability claims without proof, most commonly about how products are created with “ocean-bound” or recyclable properties. George Harding-Rolls, campaign manager at Changing Markets Foundations, remarks: “Our latest investigation exposes a litany of misleading and mendacious claims from household names consumers should be able to trust.”
“This is just the tip of the iceberg, and it is of crucial importance that regulators take this issue seriously. The industry is happy to gloat its green credentials with little substance on the one hand while continuing to perpetuate the plastic crisis on the other.” (Packaging Insights)