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issue twenty eight • October 22, 2020
A Bit of Wisdom.

Ninety years ago, at the onset of the Great Depression, freshly minted cars sat idly in sales lots. As industry pioneers like Ford started to sweat, the Motor and Equipment Association swept in with a new campaign slogan: “Care will save your car.” Perhaps inspired by this tagline, Ford launched its own campaign putting an emphasis on service, not just sales. And as now-forgotten automakers like Peerless, Pierce-Arrow, Stutz, and Cord disappeared, Ford balanced focus on the shiny objects in the lot with an emphasis on servicing the people who bought their cars. This strengthened brand loyalty and helped Ford emerge from the Great Depression in fighting shape. 

Today, as we all navigate uncertain terrain, people are increasingly discerning about where to place their loyalty. Perhaps, as before, brands have the opportunity to lead with more than just products and feature sets. Instead, as Ford realized a century ago, they have benefits to offer, a helping hand, “care.” We’re already seeing brands pave the way, as companies like IKEA announce that they will buy back our old furniture, helping to declutter our homes while letting us to sidestep the guilt of adding to a landfill. Levi’s and REI are getting in on the game, too, through programs aimed at buying back and reselling products. And Ford is continuing to find ways to serve its customers through its lux brand, Lincoln, which is offering a complimentary well-being service that helps take the stress out of travel. Whatever we’re trying to sell, whether it’s luxury cars or big ideas, we’d be wise to keep in mind that people crave benefits — and by association, the assurance, inclusion, and possibility that those benefits represent. 

Things We’re Feelin’.
The election doesn’t start in 12 days. It’s happening right now. Plan your vote today.
We're usually anti-map people, but the redesigned, interactive MTA map has us doing a double take.
Is Snap coming back?
Move over AR and VR, meet XR.
A look at the evolution of logos in this year's congressional race.
Expert Analysis.

In the world of invention, you need a multidisciplinary mindset." So says Madison Maxey, a pioneer in e-textiles whose work merges technology, design, business, and a whole lot of fun to help make the garments in our lives smarter and more functional than ever. Not yet 30 years old, Madison is the founder and CEO of e-textiles leader LOOMIA — and she recently sat down with us to talk about her work, her industry, and the ways she and her colleagues are making the most of 2020's wild ride.

Artemis Ward
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Artemis Ward · 1121 5th St NW · Washington, District Of Columbia 20001 · USA