September 2015

Hiring and Managing Employees

You need help as your small business grows.  But do you need to hire a permanent employee? You can work with contract freelancers for many projects that are skill-specific, for example, accounting, website design, marketing, even a virtual administrative assistant.  In making the decision to hire an employee, review your work processes. 

The better you understand the position for which you’ll be interviewing, the better you’ll be able to evaluate applications and choose the best candidate.  Your best bet for finding employees is often through asking for referrals.  Communicating your vision to your employee is essential. The employee needs to believe in your vision and see themselves as an active participant and contributor.

Gathered below are Canadian and Ontario government website pages that lay out the requirements for hiring an employee; plus books titles and streamed videos from the Ottawa Public Library collection, and articles and blogs to offer advice on hiring and managing employees.  

Take advantage of the upcoming free BDC Small Business Week™ Speaker Series, October 19-23, 2015 at Main Branch, 120 Metcalfe St., with both evening and lunchtime presentations.

Facts and Figures

  • In 2012, over 7.7 million employees, or 69.7 percent of the total private labour force in Canada, worked for small businesses and 2.2 million employees, or 20.2 percent of the labour force, worked for medium-sized businesses. In total, Small and Medium Enterprises employed about 10 million individuals, or 89.9 percent of all employeesKey Small Business Statistics - August 2013

Books to Inspire -- Hiring and Managing Employees

Link to these titles and place a hold online with a valid OPL card. Consult further titles on hiring and managing employees from OPL Business Librarians' list of titles you can borrow or download. 
How to find great employees, make great hires, and take your business to the next level.  A-player employees are the life blood of any growing business. This hiring guide shows you where to look, what to ask, and who to hire to boost your business today. Herrenkohl explains how to use your existing marketing, sales, and networking efforts to find top candidates.
Ask the Right Questions, Hire the Best People / Fry, Ronald W. 2010  

Author Ron Fry takes you step-by-step through the hiring process. Whether you're replacing an employee who's leaving or creating a new position in your organization, the author shows you how to write a concise and accurate job description, identify key competencies, and translate them into a realistic set of search criteria. This book also shows you what to look for when you're screening resumes; what questions you should ask in the interview...and when; how to listen more accurately to what the applicant is really telling you; and how to probe for the information the applicant doesn't really want to reveal.
Harvard Business Review on Finding & Keeping the Best People 2011

If you need the best practices and ideas for winning the race for talent--but don't have time to find them--this book is for you. This collection of articles will help you look for good people in all the right places; interview more effectively; make--and keep--compelling promises to candidates and employees; mitigate the risks of hiring stars from other companies; coach and mentor to shore up commitment; stretch promising employees' responsibilities; rotate high performers into a variety of teams.

Web Resources - Hiring and Managing Employees


The following government web pages explain the requirements, and also give a good overall guide to what to consider when hiring employees.  
Also check
Streaming Videos from Ottawa Public Library

Use your active Ottawa Public Library card to log into the website and view these videos on hiring and managing employees:

Blogs and Articles
BDC Small Business Week™
When:  Monday, October 19 - Friday October 23, 2015
Where: Main Branch, 120 Metcalfe, Auditorium
Register for each session separately using a valid OPL card.
Launching an Online Store: Tips for Getting Started  

Monday, October 19, 6:30-8:00 p.m. Register

Speaker: Thea Earl,Business Development Manager, Shopify

Have you been interested in launching an online store? Are you curious to learn more about what’s involved? From product sourcing to store management, join us to learn more about e-commerce in Canada and walk away with tangible tips for getting started. This is open to anyone who is just getting started or looking to grow their existing business.  Open to youth and adults. 

Get A Grip On Your Business To Achieve Your Business Goals: Engage Your Employees

Tuesday, October 20, 6:30-8:00 p.m. Register
Speaker: David Saxe, Next Level Business Planning

This session builds on the theme of this e-newsletter! Learn strategies that will help you define your business:  who you are, what you are, where you want to go and how to get there.  Learn how to improve the culture of your organization and ensure that each person you hire has the same focus and is rowing in the same direction.

Doing Good for Business: “giving back” to the community helps build your business

Wednesday, October 21, 12:00-1:00 p.m.  Register
Speaker: Stephen Nason, Senior Director, Dovercourt Recreation Centre

Today’s businesses are expected to do more than just make a buck. Your customers, your employees, and the community expect social responsibility.   If done right, this can help you build and grow your business.  In this session, learn practical advice about the ways social responsibility can improve your business and impact the community.

Google Analytics: Finding Your Missing Money

Thursday, October 22, 12:00-1:00 p.m.  Register
Speaker: David Bird, Bird’s Eye Marketing

There’s money buried in your website, and Google Analytics can help you find it…if you know how to uncover it.  Simply knowing your page views and traffic sources doesn’t really help you take the strategic actions that will increase revenue and find new customers!  How do you find the information you need to make meaningful decisions for your business?  Learn how Google Analytics can help.  

The Art of Networking

Friday, October 23, 12:00-1:00 p.m.  Register
Speaker: Jarrod Goldsmith, eSAX Networking

If you want to be in business in three years from now, learning how to network effectively is key.  For many, the thought of entering a room full of strangers trying to sell you something can be intimidating. The good news is that with a little knowledge, practice and finesse, you can approach networking with confidence and skill.  This session is followed by 1 ½ hours of networking over refreshments (until 2:30 p.m.). 

Community Events
Find the Ottawa Public Library Business Services table at  eSAX (The Entrepreneur Social Advantage Experience) Ottawa Business Networking Event
Wednesday, October 7, 2015 (6 – 9 p.m.)
Address: Lansdowne Park – Horticulture Building. 1015 Bank Street, Ottawa, Ontario. K1S 3W7
Cost: $40 + tax (in advance) or $50 at the door

Upcoming Programs and Events

Link on the dates below to access the Ottawa Public Library program listings for September and October and register with your active OPL card.  
Common Sense Accounting, Bookkeeping, and Taxation Tips for Small Business
Presented by Carol Austin of Accounting Bookkeeping Centre Inc.
This workshop provides much practical information about accounting, taxation and bookkeeping, including the following:
  • How to distinguish what you need to do as a business owner, or a sub-contractor in business
  • How to prepare your record books. Which accounting tools to use
  • When and whether to charge HST
  • The difference between a Capital Expenditure and an Operating Expenditure
  • GLs
  • Accounting differences for different types of business
  • And the bottom line: how to measure whether you are making money!
Nepean Centrepointe branch, 101 Centrepointe
Monday, September 21, 6:30-8:00 p.m.
LinkedIn Basics for Business
Presented by John Lepore of WSI Wise Web Marketing

Do you have a business? Would you like to use LinkedIn to meet more prospects and raise your profile on-line? Then this is a great starting point for you. Learn how to create a profile in LinkedIn to attract more viewers and learn how to use tools available in LinkedIn such as advanced search, company pages and groups to spread your business' message through LinkedIn. This session is ideal for people who have a LinkedIn profile but are not certain about what is possible in LinkedIn. It is not an advanced program.

Nepean Centrepointe branch, 101 Centrepointe 
Wednesday, September 23, 6:30-8:00 p.m.
Social Media Strategy for Your Business
Presented by Lara Wellman Digital Marketing; Karen Wilson, Communications Expert
In this day and age. being online is a must for any business, but what should you be doing so that you are spending your time online effectively to reach your goals?  In this session we will go over the basics of putting together a social media plan for your business so that you know where to start and how to move forward. 

Sunnyside branch, 1049 Bank
Thursday, October 8, 6:30-8:00 p.m.

Ruth E. Dickinson branch, 100 Malvern
Thursday, October 29, 6:30-8:00 p.m.

Are You an Entrepreneur?
Presented by Monique MacKinnon of Energetic Evolution and Justin Minnes,
Consultant with Investors Group

With the current popularity of starting a small business, it's important to realize that it is a serious and challenging undertaking. Entrepreneurship isn't for everyone and requires the relevant beliefs, values, attitudes and skills in order to be successful. Can you know in advance if starting a business is for you? Are you psychologically ready for entrepreneurship? What single skill will make or break your business? This presentation approaches the topic of entrepreneurship in a fresh, fun, powerful, and practical way. It delivers the knowledge, ideas, and insights you need to make an informed decision about venturing down this path. Jump into entrepreneurship with eyes, hearts, and minds wide open!

Beaverbrook branch, 250 Campeau
Tuesday, October 13, 6:30-8:00 p.m.
Conversion Optimization: Get More Sales from Your Online Marketing
Presented by Jessica Ripley of Hewitt-Ripley Communications

This workshop will help business owners adjust their online marketing methods to get more sales and leads. It will take business owners to the next step in digital marketing. You’ve made a website, set up social media, and use SEO religiously, but why isn’t the phone ringing? We will look at paid ads paired with landing pages, lead generation forms, and A/B testing scenarios to help the business owner to be better able at grabbing leads. We also talk about sales funnels and follow-through, as well as setting up the social proof that helps clients in their purchasing decisions.

Main branch, 120 Metcalfe
Wednesday, October 15, 6:30-8:00 p.m.

Websites with WIX
Presented by Gerry Kanter of Ottawa Design Collective

You will learn how to quickly and easily set up a website using WIX, an extremely flexible cloud-based service that requires no coding knowledge. Because it uses HTML 5, it can be used by Windows, Mac, and Android users. You can use WIX to create a portfolio, launch a business, or create an e-store in order to sell over the web. 

Nepean Centrepointe, 101 Centrepointe
Wednesday, October 14, 6:30-8:00 p.m.
How to Start a Business  
Presented by Invest Ottawa
Learn what you need to consider and how to plan for starting your business. Whatever kind of business you are starting—online, home-based, local, product sales, or service--the steps and procedures in planning and preparing your business are the same. In addition, you will learn specifics or regulations and things to consider for certain types of business. Invest Ottawa business advisors present this information-packed workshop to get you started in the right direction.

Cumberland branch, 1599 Tenth Line
Monday, September 21, 7:00-9:00 p.m.

Ruth E. Dickinson branch, 100 Malvern
Wednesday, October 7, 6:00-8:00 p.m.

Beaverbrook branch, 2500 Campeau
Monday, October 26, 6:00-8:00 p.m.
First Steps in Importing
Presented by Maggie Weaver, author of Step By Step Guide to Importing

This seminar explains that the kind of product you import, and the source country, impact the permits and other documentation required for importation into Canada. Financial issues such as Incoterms, duties and paying suppliers are covered, and roles of customs brokers and 3PLs are explained. After these issues are addressed, customs documentation and clearance procedures will be straightforward. Links will be provided for numerous sources of additional help.

Main branch, 120 Metcalfe
Wednesday, October 28, 6:00-8:00 p.m.
Market Research Techniques and Resources 
Presented by a Business Librarian

Learn how to use two essential online business resources – Business Source Complete & Reference Canada. This hands-on workshop demonstrates how to find industry profiles, local competition, company reports, business partners, and more.  
Main branch, 120 Metcalfe
Thursday, October 1, 6:00-8:00 p.m.

Ottawa Public Library Business Services

Beaverbrook branch, 2500 Campeau Drive
Cumberland branch, 1599 Tenth Line
Main branch, 120 Metcalfe Street


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