Most of what I have read recently starts out by saying “In these unprecedented times…”. We do not wish to sensationalize this more than it already has been.
What we want to ensure is that we are clear enough in our minds to lay a path that will enable our fitness professionals, their clients, our members, and our community to stay focused on the fact that exercise is medicine.
Failure to meet our ever-changing environment will cause us to become the Blockbuster of the age rather than the success of Netflix and their proven ability to morph and change with the environment.
It is because of this that we are offering our Pro Fit members business consulting and specific tools that will aid you in creation of both 1:1 and virtual offerings to your audience(s)!
In April we will begin offering our version of Gym in a Box. This will facilitate our members to create and develop a profitable business that will engage clients in a fitness experience that is sustainable in an ever-changing business and economic environment. This will allow us, the fitness professionals, to maintain relevance and an important position in the ongoing health of our society and community.
We believe that the media, the medical community, and the government have caused a swing of the pendulum toward isolation in our communities as people have responded to news and social distancing warnings with fear-based reactions and a general lack of knowing how to take proper precautions against infection.
For the first time we are hearing people say in response to a social greeting, “just trying to stay healthy!” We know that connection, exercise, and healthy lifestyle habits need to be maintained to further enhanced immune systems and a healthy sense of well-being. Although we aren’t flouting the need to stem the spread of COV-ID or any other virus, isolation and fear are by far not our best course of action.
We felt the need to let you know of these business building programs that we have been developing in light of these massively impactful events! While a bit early, and not quite ready for prime time, we will be rolling out a beefed up version of our NAFC Membership in a tiered approach offering varying levels of benefits to members of each membership type.
Virtual training and 1:1 experiences are going to be our greatest tool for the success of our fitness professionals and our clients! Watch for our outreaches coming in the near future as we continue to develop this business model and roll it out to our NAFC Fit Pro members. If you aren’t yet a member of this community, check out the details here
Also, a reminder! With all the busyness of the first of the year, check your renewal dates on your certification credentials and make sure you are current and that you are choosing continuing education courses that further your progress in your chosen career path! We’ve got two new CEC bundles
ready to go, and you’ll read more about those in this newsletter.