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January 2020 Newsletter

Highlights:

  • Note from Executive Director, Mike LeBoss
  • Featured Article – ‘The Development of Atherosclerosis Leading to Heart Disease’ by Tina Schmidt-McNulty
  • Marketplace Update - Strength.com partner opportunity for you
  • NAFC Promo: $100 off Group Exercise Certification Programs with code GX100

Note from Executive Director, Mike LeBoss

We have a great lineup of exciting offerings for you this year! Here’s a quick rundown of what’s coming your way.
 
The first part of the year, we launched our new certification renewal program where CECs and Recertification has become more affordable and more accessible throughout the year.
 
Next, the launching of NAFC’s Marketplace. We understand it’s not enough to only be a certifying body and career school. In many cases, you might have entered this industry through our organization, and what comes after the certification is not always a well-charted path for trainers.

We are building careers after all, and we know that many trainers struggle to make a living wage, especially in the first part of their training practice. NAFC is actively working to help trainers develop robust offerings for their clients that complement the training piece of their work.

We’ve gone to great lengths to not only develop career paths, but to create career verticals. We are actively vetting industry partners that offer quality opportunities to fitness professionals. We have accumulated a number of companies that are reputable, high quality, and relevant to their marketplaces in delivering value added services and products to their clients. From now through the first quarter of 2020, you will find 1 or more new companies highlighted in NAFC Marketplace each month. Stay tuned, and check back regularly to see what opportunities have been presented there for you!
 
Many of you are aware that NAFC is one of the only certifying bodies that is not only a certifying body, but also a licensed career school. Many of you have taken the time to earn 4-year degrees, and those degrees in the fitness industry have not bought you a tremendous return on your educational investment. You may be aware that there is a growing demand for qualified fitness professionals in the medical industry! These jobs pay more, but they do require additional education. Most certifying bodies’ answer to medical fitness is special population continuing ed. Unfortunately, in an industry where education is highly respected and required for proper licensing, these continuing ed courses don’t offer the level of credibility or depth of knowledge necessary to gain employ in these arenas.
 
In April, we will launch our Medical Fitness curriculum In an attempt to both create career paths for our certified professionals and to answer the growing need for properly trained Medical Exercise Professionals. This program requires a 4-year degree for entry and will give you all the credentials necessary to work with the medical field directly. If this is of interest to you, please email us to let us know, and we will get you on our early enrollment list.

Featured Article

 
Our Director of Education, June Chewning offers the following article excerpted from our Continuing Education course, "Healthy Heart for a Healthy Life" authored by Tina Schmidt-McNulty. This course carries CEUs and can be used toward fulfilling requirements for renewing your certification.

The Development of Atherosclerosis Leading to Heart Disease
Inflammation and irritation of the coronary (heart) artery inner lining can be caused by years of smoking and uncontrolled hypertension and diabetes. These inflamed areas can start to collect cholesterol from the blood stream and begin to form plaque. This plaque begins to grow and decreases the diameter of the artery which compromises blood flow. This decrease can then potentially cause angina (chest pain) symptoms.

In certain situations, this plaque in the artery may rupture or break open which can lead to a formation of a clot in the coronary artery. The clot can block part of the artery preventing the oxygen-rich blood from being delivered to the heart muscle. Part of the heart can then die.

This is known as a heart attack or myocardial infarction. If action is not taken immediately and the condition treated, the part of the heart muscle not receiving oxygen may not be revived and is replaced with scar tissue. Over time, this scar tissue may hinder the ability of the heart to pump effectively and can lead to ischemic (lack of oxygen) cardiomyopathy. It can also lead to electrical conduction irregularities causing abnormal heart rhythms such as ventricular tachycardia or ventricular fibrillation which are associated with sudden cardiac death.
 
The 4 Steps of Atherosclerosis Development

Step 1:
Injury to inner cell lining

Inside of the artery consists of a single layer of cells called the endothelium, which protects the other layers from interacting with blood. Agents such as smoking, hypertension, elevated LDL levels and stress can potentially cause injury to the endothelium causing atherosclerotic lesions.

Step 2:
Relocation of inflammatory cells

When atherosclerotic lesions develop, the endothelial cells (inner layer of cells) start to bind to monocytes and other inflammatory cells that start atherosclerotic lesions. Once in these lesions, the monocytes start to travel between the inner lining of the artery and localize in the next layer (intima) where they transform into macrophages and start to engulf mainly LDL.

Step 3:
Accumulation and Smooth Muscle Cell Production

Smooth muscle cells move into the intima and divide. The macrophages that digest the lipids ultimately transform into foam cells that is protective in that it removes excess lipids from circulation. However, this accumulation eventually leads to the progress of the lesion. Active macrophages tarnish (oxidize) LDL and digest them to become foam cells. Macrophages and smooth muscle cells release collagen and other proteins.

Step 4:
Plaque structure

The plaque is now mature and is a collection of foam cells, proteins, smooth muscle cells, and cholesterol debris. This plaque can then harden, crack, cause blood clots to form, and even occlude (block) the vessel.
 
The information for this course is taken from the continuing education course "Healthy Heart for a Healthy Life" by Tina Schmidt-McNulty.

Marketplace

We are developing the NAFC Marketplace intentionally with you in mind. In an effort to help you develop and add value streams to your practice, we are creating pathways for you to partner with high quality industry companies. This month, our featured partner is Strength.com. You’ll find them soon on our webpage in the Marketplace section. Strength.com is a highly reputable nutrition products manufacturer, and they’ve agreed to extend this offer to all of NAFC students and graduates! Take a read through their introductory letter below and click on the links to learn more!
 
As a personal trainer and fitness professional, you sell your time.  The amount of money you make each day is based on sessions booked – clients seen – the number of booked hours in the day.

But, what if you could make more money helping your clients, and without adding any more clients or sessions

Double your income without doubling your sessions – sounds amazing, right?

You can with Strength.com.

Strength.com has a unique program for personal trainers, and an easy to use platform, designed to help you make more money – hassle free.

How?  With Strength.com you get a personalized nutrition store online, stocked with clean, safe, healthy nutrition products that your clients need.  When they buy a product, you earn money.  It doesn’t get any simpler than that!

How does the Partner Program work? You…
  1. Sign up with zero upfront cost or inventory
  2. Create your sports nutrition storefront on Strength.com in 5 minutes or less
  3. Choose the BuiltByStrength supplements you want to offer your clients
  4. Give discounts on all products
  5. Share your store with your network
  6. Get marketing support and resources from Strength.com
  7. Send your clients personalized supplement plans & free Strength resources to help them towards their goals
  8. Make 20% commission on all products sold
  9. Improve your client outcomes with your nutrition plan
 
We want to help you drive your business forward.

Why stock your store with BuiltByStrength?

You know that nutrition plays a pivotal role in your clients’ success.  You can’t out train a bad diet.  Your clients need education about what to eat, they need to build good nutrition habits, and they need products that will help them.

Strength.com designed BuiltByStrength to give you confidence in your recommendations. The entire line of nutritional supplements is NSF certified for Sport, which means the products are third party certified for quality and safety and tested for banned substances. They are clean, safe and do not contain any contaminants or masking agents.  

Did you know less than 1% of all nutritional supplements have this certification?

With BuiltByStrength, there’s no blind trust, like with the 99% of other supplement companies out there today.  What you see on our label is exactly what you get – and the ingredients on our label are minimal.
 
Ready to Create your Sport Nutrition Store Today!
Click here for more information or to create an account and your free online storefront. You can also reach out to partners@strength.com with any questions.
 
Who is Strength.com
At Strength.com our goal is to help you along in your fitness journey – giving you information, access, and products that allow you to live a stronger, happier, and healthier life.

What does that mean?

It means Strength.com only offers products that meet the highest quality standards.

It means our relationship with you doesn’t end with selling you a product or signing you up with our program.

It means we’re here to help in any way we can - to give you better access to information, education about not only the products, but better nutrition and how to achieve your own and your clients’ fitness goals.

Our team comes from a wide range of fitness and athletic backgrounds, and is a microcosm of the fitness industry with a deep understanding of the gaps within it. From quality control and frequency of athlete suspension to the accidental banned substance consumption and the overload of conflicting not always reputable information, we saw the need to create a source of truth.  

Will you join us?
 
Sign up as a Strength partner today!
Click here for more information or to create an account and your free online storefront. You can also reach out to partners@strength.com with any questions.
Learn more about Strength.com
Learn more about the products Strength.com offers

NAFC Promo: $100 off Group Exercise Certification Programs with code GX100

Through Friday, 1/31/20, take $100 off our Group Exercise Certification Programs. Enter code GX100 at checkout to receive your discount!
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