Visit Lancashire update
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Partner Update

Issue 64


July Partner Update

I appreciate we’ve been emailing you a lot recently, but there’s been some really positive happenings for the industry as we look to reopen many sectors at the weekend and we want to ensure we are keeping you as informed as we can on developments and promotional opportunities to help you get your business moving again.

At the same time, it is really important that we continue to get your feedback to pass onto Government and seek further support where we can.  One simple thing you can do right now to help us access more support for the industry is sign and share this petition we have created in conjunction with destinations from across the country to back a campaign encouraging government to ensure the tourism sector is supported through Winter 2020. Help us save our industry: Sign and share our petition and make this campaign gather national focus.

If you’re still trying to work through the minefield of Government Guidance and what it means in practical terms for your business, UK Hospitality have launched a guide which has consolidated advice and good practice from many parts of the hospitality and visitor sector into one guidance document, to help businesses make their workplaces COVID-19 Secure, in line with Government guidelines.  You can access the guide here

Below you will find information on FREE campaigns to help you attract guests and visitors once you have re-opened as well as helping to make the process as smooth as possible by arming visitors with information before they arrive. 

Visit Lancashire News & Opportunities


Redefining Lancashire is our campaign to show how Lancashire is innovating and developing in a post-lockdown world to create new experiences and new opportunities. Don’t forget to tell us how you’re redefining your business – email with any big changes and join the conversation online using #RedefiningLancashire and tagging @MarketingLancs on all of your social media channels.

You can also download campaign images and logos for your own use to support the message here

Know Before You Go

Visit England have launched a new consumer campaign designed to support tourism recovery as businesses get ready and begin to reopen, reassure visitors, build consumer confidence and encourage them to visit responsibly. Know Before You Go is a clear and simple message that compels those intending to travel within the UK, to check before setting off. It is also a tool to reassure local residents that steps have been taken by local tourism businesses and the industry to encourage visitors to research before they leave home and therefore travel responsibly and respectfully.

We will be supporting the campaign through our own Visit Lancashire channels and would encourage you to do the same. 

Download the industry toolkit and assets here to be part of the national Know Before You Go campaign to empower consumers to inform themselves before booking a trip.

BUT FIRST – help us to ensure we have all the information about your business that visitors will need to know before they visit. If you haven’t already done so, please fill in this short form with your opening date, any new opening hours and any changes to the visitor experience with you to help inform this campaign and the visitors who are coming to you. We will update your page on with your details. 

Good to Go National Standard

The new national industry standard We're Good To Go, is being promoted across the UK to support the Know Before You Go campaign by giving visitors a clear and visible way of knowing that your business is meeting all government guidelines for safe operation.  It is FREE and helps give consumers confidence to choose you for their experience.  You can apply for the standard, quickly and simply; find out how here.  Once you have been awarded the standard, don’t forget to let us know so that we can update your listing on to include the logo.

Help us, help you! 

We are working hard to ensure your listings are up to date, but please do tag us in your social posts regarding re-opening and any specific measures in place that you need communicating. We are available on Twitter, Facebook and Instagram.

Partner Information Hub
  • For general information and business advice regarding COVID-19 please click here
  • Get involved with our FREE #RedefiningLancashire campaign here
  • VisitBritain/VisitEngland have launched their 'We're Good to Go' scheme, a COVID-19 industry standard and consumer mark.
  • Taste Lancashire at Home. Showcase your foodie creations on our social media platforms and website. 
  • Take a look at our archive of communications from the beginning of the COVID-19 pandemic
  • Boost have launched an #AskForHelp campaign will include a dedicated helpline to advise companies in Lancashire about key business-related issues and connect them with experts from the public and private sector.
  • Don't forget to get in touch via twitter if you have any questions @MarketingLancs
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