Visit Lancashire update
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Partner Update

Issue 63


June Partner Update

It was wonderful to “see” some of our partners at our virtual partners meeting last week. If you weren’t able to join our meeting, or were only able to join us for some of it, you can now view the meeting online via the link below. 

In the meeting we covered the headline findings from our consumer insights survey which gathered opinion on returning to visiting places from over 1600 respondents.  We have spent time delving into this data and segmenting it  to ensure we have a good picture of how different market sectors feel about venues and what we need to focus on to continue to keep Lancashire front of mind for visitors, when the time is right.

We are also waiting for further update on a new industry standard from Visit England to support businesses in the message that they are meeting required guidelines for reopening.  As soon as we have this, we will send out to all of our partners.  

For this month's partner update we have included plenty of useful tips, advice and information regarding what we've been up to and how we now begin to move forward.

Visit Lancashire News & Opportunities

Partner Meeting - Watch again

For those Partners who were unable to join us for our Partners meeting last week, you can now view the meeting online here where you will hear an update on the work Marketing Lancashire has been doing with government to lobby for funding, working with Visit England towards a new Industry Standard and some of the campaigns we have been working on as well as those upcoming, to keep Lancashire front of mind for future visitors, whilst communicating a responsible message.  The meeting also gives an overview of the key findings from the consumer sentiment survey which was carried out at the end of May. 

Watch again here

Consumer Insight Survey

Over ten days at the end of May we conducted a survey to gather insight on how consumers felt about returning to visit places and venues once restrictions allowed.  The survey delivered a robust sample of over 1600 respondents with good representation from Lancashire’s key markets in terms of geography and visitor type.
You can read the full report here
Recovery webinar programme

VisitBritain/VisitEngland are launching a series of recovery webinars starting on Tuesday 30th June. The programme will start with Spotlight on inbound and domestic research and insights – taking a look at their latest trackers, and consumer sentiment surveys. Drawing on expert insight from within VisitBritain/VisitEngland and across the travel industry this free webinar programme offers practical advice for tourism businesses and valuable data-led insight from our global teams. Key-note speakers will include Foresight Factory, Green Tourism, Get Your Guide, City Nation Place, Google Digital Garage, and Buffalo 7. For full details and to find out how to book and access the webinars, click here
Do we have your correct company listing?

As we look towards some of our businesses reopening, now is the perfect time to have a check of your listing and make sure we’ve got your most up to date images,, opening times and pricing, as well as booking and contact details.
Don’t forget to let us know of your social media channels too so we can follow and support where possible.
You might have some special offers for reopening, if so, you can share them on our special offers page – just complete the form here to submit your special offer details.
If you have any changes please email them through to
Keep your teams safe

Marketing Lancashire partner, Insight6 has developed a unique solution to ensure team members can feedback their safety concerns when they return to work.
“We know from our own research, that business leaders are worried about how their team members may be feeling about the safety of their workplace when asked to return to work and team members are really concerned, especially as more of their colleagues re-enter the workplace,” says Phil Heaven CX Specialist for Lancashire.
The "COVID-19 Stay Safe Team Checker" system gathers instant feedback from individuals about their concerns. It sends an instant, real time notification to a nominated leader in a business, triggering a dialogue between the leader and their team members who needs more support and reassurance to sustain their happy return to work.
Find out more here

Partner Information Hub
  • For general information and business advice regarding COVID-19 please click here
  • We've launched a #BringLancashireHome campaign on Visit Lancashire. So if you're working to get your messages out in alternative ways please let us know here
  • See you soon, safely. Get involved with our easy, free campaign to promote Lancashire. 
  • Taste Lancashire at Home. Showcase your foodie creations on our social media platforms and website. 
  • Boost have launched an #AskForHelp campaign will include a dedicated helpline to advise companies in Lancashire about key business-related issues and connect them with experts from the public and private sector.
  • Don't forget to get in touch via twitter if you have any questions @MarketingLancs
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