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Hi <<First Name>>,
MAY 2015
Research shows that business managers and owners who have had the experience of having their business potentially ruined by a sudden event, have a major thing in common - they never thought it would happen to them!

When you have invested so much time, money and effort into a business, isn't it worth protecting?

Business Interruption Insurance is an inexpensive way to protect your business. Please read the article below for more information.
 
regards,
<<Rep First>> <<Rep Last>>
CPR INSURANCE SERVICES
p (07) 3123 1137  |  m <<Rep Mobile>> 

It CAN happen to YOU!

Every year 1 in 500 businesses will experience a severe disaster


Did you know that many businesses do not believe that a loss will ever happen to them? However, the reality is that a business will incur some type of loss caused by an event that could be covered by insurance at some stage.

Whether it is large or small, does your business have the ability to cope with it? Alternatively, would you be gaining “Peace of Mind” by being appropriately insured?
 
This includes covering many of the gaps we see in insurance covers for many of our clients ...
  • Underinsurance – not insuring for the full value of property in an effort to save money
  • Partial protection – many of our clients do not want to include additional cover such as Business Interruption because it adds to the cost of the insurance
  • Underestimate the risks to their business – believe if they do have a major fire or storm, or if their main customer or supplier or even their neighbouring shop, that they have the ability to survive the financial down turn.
The fact is these losses do occur to businesses, and these have been substantially researched or recorded. For instance ...
  • Every year 1 in 500 businesses will experience a severe disaster (McGladrey and Pullen)
  • 43% of businesses that experience a disaster never re-open and 29% close within 2 years. (McGladrey and Pullen)
Those who do not have full Business Interruption Insurance have an even greater chance of not surviving.
 
"... they never thought it would happen to them ..."

Dr Allan Manning of LMI Group, is a leading Australian authority on loss management and risk assessment, particularly on the impact of underinsurance on small business and why everyone thinks it won't happen to them.

His research shows that business managers and owners who have had the experience of having their business potentially ruined by a sudden event, have a major thing in common - they never thought it would happen to them! 

90% of businesses examined in Dr Manning’s doctoral research, who experienced a fire and did not have Business Interruption Insurance failed within two years. Some closed their doors as quick as 2 weeks after a fire.
 
"... When you have invested so much into a business,
it makes sense to protect your investment ..."
 
It is a simple fact that few businesses can afford the loss of earnings that accompany a physical loss to their premises resulting in damaged or destroyed stock and or equipment.
 
When you have invested so much time, money and effort into a business, it makes sense to protect your investment. Ask us about Business Interruption Insurance if you do not have it or you are concerned it is not adequate. We do not want to see any of our clients fail to survive after a major storm, fire or flood or any other insured event.

Business Interruption Insurance is an inexpensive way to protect your business income and your future. If you end up being that 1 in 500, you will thank me if you have followed my advice.
 
For more information, please click on the links below ...
Business Interruption Insurance explained
FAQ's about Business Interruption Insurance
Please click on this video to learn more about Business Interruption Insurance (2:45)

Busted

 
Son: “Mum, when I was on the bus with dad this morning, he told me to give up my seat for a lady.”

Mum: “Well son, you did the right thing.”

Son: “But mum, I was sitting on dad's lap.”

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