Why Keeping Your Commitments Is Critical to Your Influence
When we think of someone with integrity, we think of someone we can count on to come through on what they promise. Unfortunately, that’s not always a safe bet today.
Over the last several years I’ve noticed a change in the way we use the word integrity. The word used to mean staying true to your word—even if it’s difficult, inconvenient, or expensive. But today I hear more and more people using the word as if it means being true to themselves—even if that means leaving someone else to clean up the mess.
This might look like a win if we’re trying to save ourselves from difficulty and discomfort, but it will come back to bite us in the end. Nothing destroys our credibility faster than bailing on a commitment.
The phrase “To thine own self be true” comes from Shakespeare’s Hamlet, but it became popular through self-help books and programs. There’s nothing wrong with these words by themselves, but they’re usually taken out of context.
If you’ve ever read or seen the play you know the full story. The phrase comes after advice about being prudent and preserving friendships. The idea is that we are true to ourselves so that others can count on what we say. That was having integrity.
But if you listen to the way people use it today, they usually mean something else. “To thine own self be true” is often used as an excuse to do whatever a person wants instead of what’s expected—or even what they’ve already committed to. This is suicide in business—and the rest of life.
Not only is integrity essential for strong friendships, it’s crucial for all of our relationships. “Honesty,” says Stephen Covey, “is making your words conform to reality. Integrity is making reality conform to your words.” We won’t get far in life without it.
Just think about your work. Without the kind of integrity Covey describes, you cannot be an effective leader. Why?
- Trust depends on integrity. If people can’t rely on your word, they won’t trust you. They may extend some grace, but eventually people will doubt and disbelieve.
- Influence depends on trust. People will refuse the influence of leaders they distrust. Just look at how this plays out in politics or the media. We follow people we trust.
- Impact depends on influence. You can’t make the impact you want unless you can influence others and shift their behavior.
Now think of other relationships: marriage, parenting, church, whatever. The strength of our relationships is measured by how much people can count on us. If we’re not true to our words, that means our relationships will be as unreliable as we are.
Yes, keeping our word can sometimes be very costly. I’ve had times in my career when it’s been very expensive to do the right thing. Once I had to pull the plug on a multimillion dollar project we desperately needed to make our numbers.
Another time I had to uphold an exorbitant commitment of an executive I let go, even though he didn’t have the authority to make the agreement in the first place. The P&L was already hemorrhaging, but the cost of not following through would have been more expensive to the company in the long run.
There’s nothing wrong with asking to be released from a commitment. But if we can’t get free, then we need to make good on it. If we try living true to ourselves at the expense of others, it’ll cost us our relationships, our success, ultimately everything of real and lasting value.