Do Loyalty Programs Work? For Banks, the Answer is Yes View online
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  Do Loyalty Programs Work? For Banks, the Answer is Yes
  Draw Them In with Quality, Keep Them with Distinction
It seems like every business has a rewards card or member loyalty program, and that’s because they work – especially in the financial services industry. The next step is to take those loyal customers and grow them into advocates for your brand. Customers who speak highly of you and recommend you to others are among your best assets.
As with many things, the first step on this journey is quality customer service. The humanization of the customer experience cannot be overlooked. There are simple ways to evolve your professional relationship with the customer.
How to Grow Loyal Customers Into Advocates: Keep Reading
4 Things a Net Promoter Score℠ (NPS®) Can Do For You
CSP is licensed to use the NPS®, as well as other metrics, to help businesses measure and grow customer loyalty and satisfaction. We want everyone to understand the value of this metric and how it works, so we put together this short guide to understanding the Net Promoter Score℠, how it is calculated, and what it tells you about your customers.

CSP keeps you up with current developments in customer experience management to support your business goals inside and out. Add your thoughts to the discussion on LinkedIn.

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