The GT3 Action Group formed quickly out of the frustration customers faced over the poor handling of the recent engine rod bolt recall by Porsche AG and its regional distributors. The Group currently represents in excess of one hundred members globally. Please note that our membership includes some of your customers and our correspondence has resulted following consultation with the Group's members.
We understand you appreciate our passion for Porsche and our expectation for excellent customer service just as you know that we expect excellence in all that you do. We hope this email will help you meet your customers' expectations just as Nick Murray's recent Youtube video ultimately helped Porsche meet his expectations by Porsche Cars North America.
We recognise that, as a Porsche dealer, you are likely to be an independent business. We also appreciate that you have been given limited information by your regional distributor most of whom are owned by Porsche AG.
Please find a letter below to Matthias Müller, the Chief Executive Officer, of Porsche AG which outlines our grievances and proposals. We ask that you contact your regional distributor and use our correspondence to argue the case for clearer and more frequent communication regarding the GT3 situation as well harmonisation of compensation for your customers in line with other markets where Porsche has already made offers. Please refer to the Compensation Matrix which was compiled based on information from different markets and consultation with our Group.
We hope this information is helpful and wish you all the best in your efforts to support your customers by meeting their expectations.
GT3 Worldwide Action Group
Porsche AG Board
Volkswagen AG Board
We represent a Group comprising over one hundred Porsche 991 GT3 customers from around the world. We have a documented interest in excess of US$18m in this vehicle. As a group, most of us are professionals and business people, many of whom are longstanding, repeat Porsche customers and ambassadors of the brand. By our nature, we are driving enthusiasts who planned to use the GT3 as it was intended - for spirited driving and occasional track use.
The GT3 Worldwide Action Group formed out of necessity due to the overall dissatisfaction and frustration we have all experienced due to Porsche's absolute failure to meet its customers' expectations with regards to the recent engine rod bolt recall.
Following consultation with the group, we are writing to express our collective concerns and submit proposals to remedy the complaints. Our goal is to see these proposals accepted and implemented by Porsche on a global basis with equal treatment, rights, and compensation for your affected 991 GT3 customers regardless of region.
Porsche AG distributors have failed to communicate effectively, and to date, communication on the recall issue has been infrequent, inconsistent, contradictory and lacking in substance. We recognise the complexity of the task at hand for Porsche AG and its partners however, the current situation is inexcusable and unacceptable.
The Group requires clarity of information regarding their vehicles, which were delivered, built or ordered. We ask that your dealers are better informed so they may communicate effectively to their customers using VIN/case number and the Porsche Integrated Workshop Information System (PIWIS) to determine the manufacture stage and location of their engine/vehicle. Distributors and dealers alike should be able to quickly inform their customers of the likely delivery date for their vehicles.
Many of us have suffered significant inconvenience and loss due to the GT3 being withdrawn from use. Confidence in the brand has been shaken not only by the engineering issue but also due to Porsche's poor handling of the situation.
In terms of recompense we have consulted the Group and created a Compensation Matrix which categorises classes of GT3 stakeholder given individual circumstances and the level of compensation considered appropriate based on a variety of factors.
Whilst some of your regional distributors have been forthcoming with compensation details/offers, such as Porsche Cars North America, others, such as Porsche Cars Great Britain, have not. Furthermore, in compiling our data archive, it has come to our attention that different levels of compensation are being offered in different markets. For example, US$2,000 per month in the US in contrast to US$4,000 per month in the United Arab Emirates for a three month period. However, we find it particularly revealing our members in certain European countries, including Porsche's home market, report being offered €175 per day whilst Porsche Cars Great Britain has removed any mention of compensation altogether in its correspondence. It is clear from our findings that not only is Porsche AG discriminating between global markets but it also appears to be discriminating within the European Single Market.
Porsche AG standardises its approach to global markets in terms of product, marketing, training and sales to name but a few key areas. The situation surrounding the GT3 is unprecedented and its management by Porsche AG has caused significant distress amongst many loyal customers. Whilst this is simply a business matter for Porsche AG, the decision to buy a Porsche 991 GT3 by the Group was very much borne out of a passion for driving and for Porsche as a brand. Unfortunately, Porsche has so far failed every GT3 stakeholder in this regard. We therefore ask that you treat every customer the same and harmonise compensation across markets so that everyone is paid the same consideration. We feel it is the least Porsche AG can do to remedy the situation for its longstanding customers who have been loyal to the brand.
Although this may be sufficient to recover lost faith and trust in Porsche for many customers, it may be insufficient for others. Therefore the option of a full refund or cancellation of an order should be offered to every customer. We appreciate that legislation already exists in various markets to exercise that right but we feel that it is in both Porsche’s and its customers' interests to avoid complicating matters by resorting to legal remedies as this would only serve to create ill will on both sides. If the compensation package is set at the correct level, i.e. in line with our proposed figures which were formulated following our consultations, we anticipate there will be very few requests for refunds or cancellations.
The Compensation Matrix has been agreed after lengthy consultation with our members, and is based on compensation Porsche has already offered in various markets. We propose Porsche AG adopts this matrix and coordinates its communication accordingly through its distributors so that the offer of compensation can be made to each of its customers with the option of a refund or cancellation of an order. We seek this not just for our Group but for every GT3 customer across all regions globally.