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LANZBC Newsletter September 2017
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EDITORIAL

We begin this month's newsletter by expressing our condolences to the people of Mexico - to those who have lost relatives and loved ones in the devastating earthquake in Mexico City, or are still waiting for news about their loved ones. Our thoughts are with you. 

The LANZBC Board is excited to announce that we will be celebrating our Council's 20 years of service on 26 October at the exclusive Seafarers Club in Auckland. With MC Cori Gonzalez-Macuer looking back through our 20 year history, and Brazilian DJ Bobby Brazuka providing the tunes, it's going to be a fantastic night and we hope you can join us. We are currently offering an 'earlybird' discount of buy one get one half price on tickets for the event (only available until 13 October) so get in quick to secure a great deal for a fun night out for you and your colleagues. 

MFAT has called for public submissions on FTA negotiations with the Pacific Alliance countries, and is seeking your views on the issues New Zealand should be bringing to the table. We encourage you all to have your say on what the priorities for New Zealand's negotiations should be.  


Enjoy the read and don't forget to get in touch if you'd like us to promote one of your events or have some news you'd like to share with our LANZBC community. 

FORTHCOMING EVENTS
Doing Business in Mexico - Auckland & Wellington  
The Embassy of Mexico in New Zealand and the Mexican Trade and Investment Promotion Agency (ProMexico) invite LANZBC members and friends to a series of breakfast seminars on Doing Business in Mexico. Featuring presentations by the Trade Commissioner of Mexico for Australia and New Zealand, and representatives from CBL Insurance and Fisher & Paykel Healthcare, these events are essential for anyone looking to enter into, or expand their business in Mexico.

A full programme for the Wellington and Auckland events is available to download below. 
Wellington
Date: Tuesday 17 October 2017, 8.30am - 11am 
Venue: Embassy of Mexico, Level 2 of AMP Chambers, 187 Featherston Street, Wellington
To register: email eventosnze@sre.gob.mx by 13 October 
Download the Wellington programme here
Auckland
Date: Thursday 19 October 2017, 8.30am - 11am 
Venue: NZTE offices, Level 6, 139 Quay Street, Auckland
To register: email eventosnze@sre.gob.mx by 13 October 
Download the Auckland programme here
If you are a member running an event that relates to business between New Zealand and Latin America, please be sure to email us at info@lanzbc.co.nz - we can promote your event using our social media outlets, as well as this newsletter.
COUNCIL NEWS
Pacific Alliance: getting the best out of the proposed FTA
Last month we let you know that we’d shortly be engaging with you regarding your views on the new free trade agreement negotiations with the Pacific Alliance countries (Chile, Colombia, Mexico and Peru). 
The Ministry of Foreign Affairs and Trade is now seeking submissions on the negotiation to help the negotiators identify opportunities and areas of focus for the negotiations.

Further information on the process is available here. We encourage you all to share your thoughts directly with the Ministry (click here for details), but would also love to hear from you collectively so that we can provide a submission from the Council.  We’ve started a discussion on our Members-only LinkedIn page, and would be very interested to hear your views. Submissions to MFAT must be in by 16 October, and any feedback you wish to give the Council is needed by 10 October. 
CAPEs: Informing the business brief
The new Latin America Centre of Asia-Pacific Excellence (CAPE) is fully into its Establishment phase and will soon be running or facilitating its first public activities.
In order to provide optimal new support to businesses and complement the LANZBC's own services to its members, too, the CAPE will shortly be examining the needs current and future SMEs have when entering or contemplating the Latin America market. Our Council has the opportunity to inform this research by telling the CAPE what you think business wants from this new organisation and how you think it could grow interest in trading with Latin America. 
Over the first half of October, therefore, Board members may contact you to explain the CAPE in greater detail and seek your views on this opportunity. The insights you will offer will then join ideas from other organisations supporting exporters in an innovative new process which will produce new services of practical use to you.
 
More information about the CAPE opportunity is available here. To find out more about how the LANZBC can support it, please contact LANZBC Vice-President Leandro Cavalcanti or Treasurer Kevin Murray.
 
Standby too for news of an exciting CAPE event on 2-3 December!
MEMBER HIGHLIGHTS
Sharing our members' stories and success

LATAM wants to dominate South America with new planes

In operation since 2015, LATAM is one of newest international airline brands in the world. Yet it's one backed by nine decades worth of history and experience. 

LATAM is the largest airline in Latin America with 46,000 employees operating subsidiaries in Argentina, Brazil, Chile, Colombia, Ecuador, and Peru. LATAM's modern fleet is made up of more than 300 state-of-the-art Boeing and Airbus jets.
The airline has one of the newest fleets in the world with an average age of just seven years. LATAM was one of the first airlines in the world to operate the ultra-fuel efficient Airbus A320neo, Airbus A350XWB and Boeing 787 Dreamliner. READ MORE (Source: Businessinsider.com)
Agriseeds: growing a share of new markets
Agriseeds has proudly been part of New Zealand’s pastoral landscape for 30 years, as a plant breeding and research company. 

The focus on Latin America for NZ Agriseeds has been driven by two factors.  Firstly, there is the increasing desire by farmers in the region to learn from the New Zealand pasture-based farming system and secondly by similarities in climatic and environmental conditions between New Zealand and key South American markets. 

 
One of New Zealand’s most successful and innovative pasture companies, Agriseeds began marketing into Latin America 20 years ago, and today ships approximately half of its annual export volume to this region.
 
From a strong base in Chile, where after a long-term presence it established its own subsidiary business at Orsono in 2012, Agriseeds has since expanded its markets to Ecuador and Colombia and more recently, Peru. 


Managing director Michael Hales says across all these countries, the company’s key philosophy is supporting successful development of pasture-based farm systems and using pasture to produce protein.
 
“New Zealand’s pastoral farming model is widely understood and appreciated in Latin America. Many Chilean farmers, for example, base their dairy farm management and farming practices on New Zealand systems, either as a result of working in New Zealand or following the example of New Zealand farmers who successfully adapted these systems to the Chilean environment and conditions.
 
“As a result, we are now seeing pastoral farmers in other Latin American countries, like Ecuador and Colombia, are looking at what has been achieved with grass-based farming in both Chile and New Zealand and adapting and adopting those learnings for their environment.”

 
The similar latitude of some South American countries creates a comparable temperate climate, allowing New Zealand-bred pasture varieties to adapt well to the South American environment, he says. For example, Orsono, the main dairy region in Chile, is at about the same latitude as Palmerston North.
Above: Chilean retailers checking the development of Agriseeds.
Andean countries also present opportunities due to their high altitude farming regions. "The reason our varieties work in the Andean South American region is because when you get up to 1800-2000m above sea level, the areas that are tropical at sea level, become temperate at altitude."
 
As well as pasture varieties, Michael Hales says Agriseeds also exports appropriate technical backup to its Latin American markets, ensuring products are fit for local purpose before they are launched to local farmers.
 
“We want to to supply the right pastures for Latin American producers, with the appropriate management recommendations for their systems and conditions. As their farm methods change, so to do their requirements for pasture-based feed systems. It’s our job to make sure what we supply fits those requirements and that we help equip farmers with the tools to develop their pasture-based farming practices.”
 
Equally there has been a great deal of emphasis on building strong trade relationships in each country to help develop markets for proprietary as opposed to commodity pastures, and to share knowledge about New Zealand grassland farming systems. 
Based in Canterbury, Agriseeds develops and supplies superior pastures and forage varieties for farmers throughout New Zealand and the world. It employs 60 staff nationwide, and last year recorded domestic and export sales in excess of $40 million. 
Social Enterprises in New Zealand: A legal handbook   
The LANZBC are proud to offer readers access to a recently released book “Social Enterprises in New Zealand: A Legal Handbook.”  Written by Steven Moe, of LANZBC member Parry Field Lawyers, the book features an introduction by Alex Hannant, the CEO of Ākina, and can be requested for free by clicking on the button below. 

The LANZBC will also make this book available for download on our website, with kind permission from Steven.  
Request a copy of 'Social Enterprises in New Zealand: A legal handbook' 
LATIN AMERICAN NEWS
(These articles are only available to LANZBC members)
Mercosur seeking trade deal with Canada, Australia and New Zealand
Brazil lets in big oil firms after keeping them out for a decade
ARTS & CULTURE
Mexican Food Festival

The Embassy of Mexico is pleased to inform you that, as part of our cultural promotion activities, the Mexican Food Festival 2017 will take place from 4 to 8 October at the James Cook Hotel in Wellington, with the presence of renowned chef Mari Carmen Saenz.
 
This festival, unique in New Zealand, includes traditional Mexican dishes with genuine ingredients. Chef Mari Carmen Saenz has more than thirty years’ experience and has worked closely with this Embassy since 2012 in holding culinary events.
Click on image to enlarge.

FACTS & FIGURES
In this section we bring some facts and figures about Latin America that will give you an insight into the market, the culture or at least make you look smart if you drop it in a conversation when entertaining a client or at a business meeting.
  • In 1973, President Nixon gave Colombia a lunar rock collected during the Apollo 17 landing. The plaque reads "Presented to the People of the Republic of Colombia." Source: The Wall Street Journal
  • Half of the world’s lithium is held in three South American countries: Argentina, Bolivia and Chile. Source: The Economist.
  • Mexico currently has in place 12 Free Trade Agreements with 46 nations. Plus, 42 agreements for investment promotion and protection which include 33 countries as well as 9 agreements in the Latin American Association for Integration. Source: Quora.com
  • While most of the Amazon rainforest is in Brazil (60%), it's also in Peru (13%), Colombia (10%), Venezuela, Ecuador, Bolivia and three other countries. Source: Wikipedia.com 
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