Copy
December 2016
View this email in your browser
Share
Tweet
Forward
+1
Share

Black Friday – What’s the worst that can happen?

After Black Friday and the millions of emails that came with it, estimated data shows the sales phenomenon prompted shoppers to spend £1.23bn online.

As retailers cranked up their marketing several notches and planned their sales ahead of time – with many sales lasting a week not just one day – cashback sites also prepared themselves for the huge increase in online traffic, as people saw a way to secure even more money off their purchase.

For those unfamiliar with cashback sites, when you click via one of them to visit a website to buy something online, you can earn money back off your purchase.

Read more...

The best headlines of 2016

For me, ‘Man Bites Dog’ will always be one of the most memorable headlines but as I career towards the end of another year of working in PR, creating news and supporting those who report it, I have been considering what have been my favourite headlines from the biggest news events of this year.

It’s true to say it’s been a memorable year in news, with headlines that have shocked, entertained and amazed us.

Here are my top five memorable headlines of 2016 and the stories behind them:

Read more...

Fake news? You couldn’t make it up

A good measure of a story’s newsworthiness is how quickly it gets traction on social media. In the last month few have gone viral as quickly as ‘Dead Gorilla Harambe Gets Over 15,000 Votes for President of USA’.

Unfortunately, like so many other stories in the run up to the American election (‘Pope Endorses Trump’, ‘FBI Agent Murdered After Leaking Hillary Emails’) this one was a hoax. 

Read more…
 

Retailers’ festive advertising frenzy

After months of planning and a well-timed fake, the John Lewis Christmas commercial has finally hit our screens.

The retail giant’s festive marketing campaign has now become a well-established part of the countdown to Christmas – so much so that instead of hitting fast-forward to skip through the ads, people had been demanding to know when it would air. 

Read more...


 
Facebook
Facebook
Twitter
Twitter
Website
Website
Copyright © 2016 Active PR, All rights reserved.


unsubscribe from this list    update subscription preferences 

Email Marketing Powered by Mailchimp