Building Penrith New West - 2016 in Review

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Penrith is New West

New Economic Development Strategy

The strategic framework for how we can best support economic development, foster greater investment and grow local jobs was signed off by Penrith Council last month. The Economic Development Strategy (EDS) details key industry sectors to target including health, education, tourism, arts and culture, advanced manufacturing and advanced logistics. This will be complemented by growth in service activity in the night-time economy, small business and residential services. We're working to create up to 55,000 new jobs by 2031. Stay tuned for more on the EDS in early 2017!

Two commendations in 2016

2016 was topped off by two awards. Council received a commendation at the National Growth Areas Alliance (NGAA) Awards on 15 November. The award recognised that Penrith New West is delivering the blueprint for Penrith City Centre and delivering jobs for the future. Council was also commended at the 2016 Planning Institute of Australia (PIA) NSW Awards on 11 November, in the Public Engagement and Community Planning category, for our Night Time Economy Strategy. Judges applauded the approach by Council’s Place team and consultants Urbis Pty Ltd.

City Park Precinct plans

Preparatory work for the City Park Precinct and other key opportunity sites took place in 2016. Creating a City Park Precinct in the heart of Penrith City Centre is a key component in shaping our City for the future.
This contemporary public space, surrounded by a mix of housing and specialist retail, will foster redevelopment of private land and service cultural and civic needs for residents, workers and visitors. The precinct, with links through to High Street, will revitalise City Centre shops and encourage the redevelopment of many High Street arcades. Click for more

Success for City Centre sites

Council's bold vision to reimagine two key City Centre sites has been successful. Following an Expression of Interest (EOI) process, a site on Reserve Street will be transformed into a premier aged care facility by award-winning Greengate Development Pty Ltd. This quality development for older residents will be perfect for those looking to downsize, close to services and amenity. Quality submissions are also being assessed for a second site at Union Road. Future development will include an extra 1000 car parking spaces. Click for more

World-class arts on show in Penrith

World-class entertainment was on show in Penrith on the first weekend in November. More than 20,000 people attended the inaugural Real Festival, on the banks of the Nepean River. The event celebrated mindful living through an exciting line-up of river, environment, art and lifestyle activities. The Australian Ballet also conducted a stunning world premiere of ‘Ballet under the Stars’ at Penrith Lakes. “Penrith has a thriving arts and culture scene and world-class attractions. These events were an opportunity for us to showcase this to new visitors and encourage them to return and experience what our City has to offer,” Penrith Mayor John Thain said.

Advocating for Western Sydney

Penrith Council continued its track record of advocating for Western Sydney. Council was integral in bringing together Western Sydney councils, major landowners and advocacy groups in a pioneering coalition to campaign for Sydney’s missing transport link. The Western Sydney Rail Alliance is an exemplary public private partnership not seen before in the region. The Alliance has a collective ambition for an integrated transport and land use planning solution that addresses the rapid development of Sydney’s north-west and south-west growth centres. It’s advocating to connect these massive growth areas with Western Sydney Airport, the $5 billion Sydney Science Park and major tertiary institutions, via a rail link. 
Click for more on our bid for north-south rail

Vision for health and education precinct

2016 saw a refresh of the economic vision and associated action plan of the Penrith Health and Education Precinct (PHEP). This specialised precinct for health, education, research and related industries (located east of Penrith City Centre) has the potential to provide 13,000 new local jobs and facilities for 15,000 extra students. PHEP benefits from the presence of Nepean public and private hospitals, the vast Western Sydney University Werrington and Kingswood campuses (specialising in IT, engineering and the cultural arts), the University of Sydney Medical School and WSI/TAFE Kingswood (specialising in allied health services training). PHEP’s new vision is to be launched in 2017. Stay tuned!

Penrith Lakes rezoning

A proposed rezoning of over 450 hectares of land at Penrith Lakes went on exhibition this month. The amendment to the draft State Environmental Planning Policy (SEPP) for the Penrith Lakes Scheme proposed the creation of a precinct where the community can work and play, with a waterway zone, parklands, environmental area, tourist accommodation, employment area and homes. The proposal caters for parklands of about 110 hectares, a waterway zone of 80 hectares, an employment zone of 33 hectares and residential areas that will allow for up to 30 dwellings on large lots of 2 hectares. Click for more

Promoting Penrith New West

Another highlight of 2016 is our successful marketing program.
We have been telling the Penrith New West story at major events like the Urban Development Institute of Australia (UDIA) national and states conferences and Western Sydney Business Chamber’s ‘State of the Cities’ event. We have seen significant increases in visits to and the New West social media pages. We have also doubled the number of subscribers to this fortnightly eNewsletter. According to IBM's 2016 Email Marketing Metrics Benchmark Study, this eNews is among the top Australian performers for its ‘click to open rate’ (which shows the effectiveness of content). 
We are thrilled that audiences, locally and outside of Penrith, are excited about this movement to strengthen and transform the New West.
Click to watch Penrith Mayor John Thain talk about building the New West
Penrith is a place of limitless opportunity and we look forward to building on the momentum achieved this year. We’re building a city of the future and Penrith’s success will reap benefits well beyond our boundaries! 
Bring on 2017!
Copyright © 2016 Penrith City Council, All rights reserved.