$511M Adventure Capital + Voices Unite + Affordable Housing

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Penrith is New West
Penrith: Sydney's $511 million Adventure Capital

September 3 saw the launch of a new tourism website and a marketing awareness campaign of Penrith as Sydney's Adventure Capital.

The launch was attended by media, local tourism operators, industry stakeholders and Minister for Sport, Minister for Tourism, Trade and Major Events and Member for Penrith, the Hon. Stuart Ayres MP.

Cr Fowler said the new website, social media sites and Visitor Guide have been branded as Visit Penrith to strengthen the image and appeal of the region, while the three-month advertising campaign aims to connect people to the adventure experiences in Penrith.

With 1.3 million people ­visiting Penrith annually to enjoy the 60 tourist attractions and 42 events and festivals in the region, the industry has the potential to grow into a $511 million a year business.

Launch coverage to date includes: Penrith Press,
Gazette & Western Weekender.

Arts & Cultural Summit: voices unite

"Penrith and Western Sydney deserves a fairer share of arts and cultural funding from the Federal and State Governments” is the resounding message from the Mayoral Arts and Culture Summit held on 1 September.

Earlier this year Council co-funded a Deloitte Access Economics report, Building Western Sydney's Cultural Arts Economy, which highlighted glaring inequities in State and Federal funding for the arts. As a result, Penrith Mayor Ross Fowler OAM called for a summit of Penrith, Hawkesbury and the Blue Mountains' arts and cultural representatives to express their priorities for the growth of arts and culture in Penrith and the broader region.

(L-R) Chairman of the Penrith Performing and Visual Arts Board the Hon Peter Anderson AM, CEO of Penrith Performing & Visual Arts Hania Radvan, Penrith Mayor Ross Fowler OAM and Facilitator of the Mayoral Arts and Culture Summit Dr Paula Abood.

Affordable Housing project in St Marys

Penrith Council has been working on an affordable housing project, building connections with state and federal government agencies and housing providers.

Now agreements and funding are in place for a first stage development of 24 units using council funding and a second stage of 25 units, in Phillip Street, St Marys that are due for completion at the end of 2016.

The agreements came about after the council negotiated voluntary planning agreements with the developers at Mulgoa Rise, Caddens and the South Werrington urban village.
They contributed $1.5 million to a fund that the council used to negotiate with the Department of Family and Community Services.

FACS secured state and federal funding for the cause and put out a tender for a community housing project. Local organisation Wentworth Community Housing — which manages thousands of dwellings in the Nepean and Blue Mountains regions — won the tender.

The University of Western Sydney launched a new positioning and identity on 30 August, with the University now known as Western Sydney University.

Professor Barney Glover, University Vice-Chancellor and President, says the initiative is about putting Western Sydney first, and acknowledging the University's commitment to the region – one of the fastest growing and most dynamic areas in the country. 

According to Pedestrian Daily, Western Sydney University has 'bent the genre of ads typically made for universities' with an extremely powerful, beautifully produced insight into a UWS alumnus - retelling the stories of Deng Adut, Melissa Chiu, and Jay Manley, who built a solar car and raced in the World Solar Challenge, was hired by Tesla Motors on the back of his work and is now a project manager at the company.

The campaign has been running online and on television.  Read more online The Australian, Higher Education.

Caddens ahead of schedule - UrbanGrowth NSW has completed Caddens, now home to 660 people, which is expected to be fully occupied by the end of 2016. Parks and community facilities are all completed and already being used by new residents, including cycle and pedestrian pathways, a playground and barbecue area in Roger Nethercote Park.
Developer's Forum - Council's 2nd annual Developer's Forum was held today at the Civic Centre. Topics included the Cooling the City Strategy, DA Services, Flooding and Penrith Progression.
Short term accommodation study - Following the Destination Management Plan, Council are testing for both demand and feasibility of short-term accommodation in the city. The study will include hotels, serviced apartments and holiday/ tourist parks. Results are expected early 2016.

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