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New West - Year in Review

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Penrith is New West

Wins in the New West in 2015

Our commitment to capitalising on Penrith’s development potential saw Council appoint a Property Development Advisory Panel in 2015.

Panel members are helping to transform the City Centre and deliver jobs for the future. Members include:

- Chair Sean O'Toole (pictured) - former Managing Director of Landcom/UrbanGrowth.
- Peter Dransfield - former Director of Housing, NSW.
- John Elvy - former Chairman and Director of Leighton Properties, and
- Michael Scott - provides specialist advice to UrbanGrowth NSW, Lend Lease, Dept of Planning NSW and Rio Tinto.
"Penrith Progression was an exciting collaboration with our community and a range of other stakeholders over more than 12 months. Now, with the advice of our Property Development Advisory Panel, we are keen to explore every opportunity for our City." - Penrith Mayor Karen McKeown

Night Time Economy Strategy 

'Penrith Progression - A Plan for Action' released in February, identified an evening economy as an important element in the revitalisation of the City Centre. Economic planning consultants Urbis Pty Ltd investigated how the night time economy works, how big it is and what changes could be made to make it better. A report, endorsed by Council in December, outlines 9 key actions to foster the growth and diversification of the existing night time economy.  Download the report

'Visit Penrith' campaign success

A marketing campaign from September to November enticed visitors to visit Penrith. Incorporating billboard advertising at Sydney train stations and Westfield Shopping Centres, as well as integrated radio and social media, the campaign reached 10 million people. The highlight was the Triple M radio broadcast from Cables Wake Park. You may have also caught recent live coverage, from Penrith Lakes, on Channel 7's Sunrise. The campaign included the launch of a new website, which saw nearly 26,000 page views in 3 months. Destination NSW praised Council's promotion of Penrith as the 'Adventure Capital of NSW'. With 1.3 million people visiting the city annually to enjoy 60 tourist attractions and 42 events and festivals, the industry has the potential to grow into a $511-million-a-year business. Click to go to the 'Visit Penrith' website, so you can plan your next adventure.

Grab for slice of inner city living 

2015 saw work start on St Hilliers' and First Point Projects' Thornton Central - a 500-plus apartment and 5,500sqm commercial complex in North Penrith. 191 apartments, valued at $101 million, sold within 5 hours in August. There was a similar 151-unit sellout in April. Mid-year we reported more than $300 million in development applications had been lodged in the City, including four within one week, proposing close to 250 apartments. In many cases apartments sold ‘off the plan’, indicating high interest in securing inner city living in the New West.
More 2015 highlights
Plans for the 250ha Sydney Science Park at Luddenham went on public exhibition. The proposal, currently being assessed, will see 12,000 jobs created and 3,400 dwellings built.
Opportunities for new jobs, homes and services around the planned Badgerys Creek Airport were given a boost after the NSW Government created the 'Western Sydney Priority Growth Area'.
The Penrith Progression - Place Shaping Framework was commended at the Planning Institute of Australia (PIA) NSW Awards in November.
We unveiled our call to investors to 'Come and build Penrith with us'.  Download the document        We also called for innovative ideas for two City Centre sites at Reserve Street and Union Road.
News buzz - we welcomed plenty of media interest in 2015 on advances in the New West and our vision for the City Centre.
Watch the video


We look forward to more exciting developments, and working with you, in 2016.

Happy New Year from the New West team!
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