$1.2 billion in DAs + Exporting to China + Tourism boosts

View this email in your browser
Penrith is New West

$1.2 billion in DAs in 2015/16

Council received 1,502 development applications in the 2015/16 financial year. 1,421 of these were determined, worth over $1.2 billion. This is a 96% increase from the 2014/15 financial year, where there were 1,482 applications received and 1,473 approvals, worth almost $647 million.

Development applications have been recently received for:
  • A six storey mixed use development at Somerset Street in Kingswood, totalling $19.8 million (pictured). The application, by Zeftco Pty Ltd, will include 52 apartments, commercial space and two levels of car parking.
  • A six storey residential apartment block at Doonmore and Lethbridge Streets in Penrith, totalling $8.8 million. The application, by Morson Group Pty Ltd, will include 42 apartments and associated car parking.

Exporting to China

Penrith’s Nova Spring Water has successfully entered the Chinese market. The company sent the first pallets of their product to China in December 2015, after a Chinese buying group took interest in the company at a trade event in August 2015. In their first month, they exported $13,000 worth. They are now exporting $100,000 worth every month and have seen a 60% increase in profits. Nitin Lotliker (pictured above left), the company’s founder, says they’re aiming to export $300,000 a month within six months and $1 million a month within 18 months. The company has seen some competition from overseas exporters wanting to get their product into China. But Lotliker is positive about Nova Spring Water’s future. “We see ourselves as an export oriented business, exporting not only bottled water but a range of food and beverages,” he said. This month, they are launching their newest product in China. Lava is water bottled from the Blue Mountains specifically for mixing with baby formula and Nitin expects it to be a big hit. Nova Spring Water is filtered chemical-free, draws on the green image of the Nepean River and its packaging is BPA-free and recyclable.

Penrith tourism boosts

Penrith's riverbanks will come to life with illuminated light and interactive art displays, live music and pop-up restaurants on 4-5 November 2016. Penrith Council is planning an event to celebrate our unique river lifestyle. There are plans to grow this inaugural festival, to attract visitors to our region. Click for more information
Tourism is thriving in Penrith, but more short-term accommodation is needed to support the industry. A recent study, commissioned by Council, found more hotels and serviced apartments would support the growth of tourism in Penrith. It would also lead to a range of benefits, including the creation of new jobs. Mayor Karen McKeown said Penrith currently has 1.3 million visitors annually and there are plans to double that figure, by 2025. The study found that Penrith’s closeness to the Blue Mountains, the Nepean River catchment and Hawkesbury area, as well as the future Western Sydney Airport, make it a compelling location for an accommodation precinct which can support the region. Download the study (936KB pdf)

Thornton transforms

The transformation of Thornton, just north east of the Penrith City Centre, is evident in these photos by Nearmap, taken in October 2009, June 2014, July 2015 and July 2016. The Thornton development, masterplanned by UrbanGrowth NSW, is the first high rise residential apartment and retail precinct to be built in Penrith’s City Centre. The first two stages of Thornton are well underway and the third stage is due to begin construction in coming months. On completion, it will include over 600 apartments and 5,500 square metres of commercial space. Sheffield, Thornton’s most recent offering, has seen great interest from home buyers. It comprises 204 apartments over two 10-storey buildings and 95% of the first tower and 75% of the second tower have already been pre-sold.
Click here to go to a flythrough of Sheffield Thornton
A briefing on the UrbanGrowth NSW Portfolio of Western Sydney Projects is being held by Thornton developers on Tuesday July 19. UrbanGrowth NSW will provide an update and take questions on progress across their Western Sydney Portfolio. A keynote address will be delivered by The Hon Rob Stokes MP, Minister for Planning.
Click here to download the invitation

Bringing jobs to Penrith

As part of the Decade of Decentralisation, the State Government is seeking commercial office space across Western Sydney to relocate State Government departments from the Sydney CBD. Penrith plays a vital role in meeting the objectives of the Decentralisation Plan to locate jobs closer to homes. Penrith is centrally and strategically located within the Greater Western Sydney Growth Corridor, recognised as Australia’s fastest growing region, and a gateway to Central Western NSW. Council is in constant communication with Property NSW, as well as landowners in the City, in relation to this Decentralisation Plan and are committed to securing more Government jobs in Penrith City Centre.

'Making Western Sydney Greater'

'Making Western Sydney Greater' is a bi-annual report compiled from surveys completed by business owners and managers right across Western Sydney. It draws on experiences and business knowledge to report on trends, identify region-specific issues, predict future trends and drive positive change. If you own or manage a business in the Penrith area, or know someone who does, click here to take part in the Making Western Sydney Greater – Penrith survey. Making Western Sydney Greater is a collaborative project between William Buck, St.George, Western Sydney University and Western Sydney Business Connection. Click to read previous Making Western Sydney Greater reports
Help us share the New West story by forwarding this newsletter to someone who might be interested. They can click here to subscribe.
Copyright © 2016 Penrith City Council, All rights reserved.