Market Research News: Millennials and Telehealth
Why Telemedicine and Millennials Are Key to Each Other’s Health (Media Logic, August 2016)
Millennials are often characterized as optimistic, self-directed, and healthy lifestyle-oriented. But research on Millennial lifestyles underscores some sobering realities about this group. Millennials are the most stressed out living generation, they suffer from sleep deprivation, and their lifestyle contributes to nutritional gaps that may lead to obesity, anxiety, and other health conditions. In addition, surveys show that over 28 percent of Millennials do not have a primary doctor, another roughly 40 percent of Millennials do not have a relationship with their primary, and many are likely to delay seeing a doctor because of cost. With Millennials at over 83 million in number and representing the largest segment in today’s workforce, the cost of not anticipating and addressing Millennial health issues could eventually have staggering consequences.
So why look at telemedicine as an approach for Millennials? There are three primary reasons:
- Millennials demand easy access and convenience, so they are more amenable to services that will accommodate their busy lives versus having to change their schedules to fit in traditional medical appointments