Advocate Connect Fall 2016
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Greetings valued clients and friends!

We are firmly planted in Q4 of 2016 (Fall is upon us!) and we wanted to say thank you to all our clients for making this a fantastic year. Plans are already being put in place by many of you, for 2017, and we welcome being brought into the conversation as you work on how to make your organization that much more customer, client or patient-centric in the coming years.

Just a little tidbit of news...a sneak 'peak' if you will. Advocate is growing and now has a Relationship Manager who can also meet with you, discuss your research needs and help you formulate the best course of action specifically to meet your objectives. We are thrilled to add this level of service and commitment to meet you, where you are, when you need us. 

At Advocate Market Research Bureau, we want you to receive the consumer and market research that best suits your business or organization's communication and marketing strategies. We hope you continue to find these newsletters insightful and would welcome any feedback you may have. Please feel free to reach out and let us know what type of information interests you and, who knows...maybe we'll have an upcoming blog around that very topic.

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Healthcare in Nashville

The Perfect Union (nay), Intersection in Nashville…Really, There Is One

Nashville is growing at more than double the national rate and, as with any city experiencing the influx of new residents, there are issues. Sure, there’s traffic, and trust me, you can’t go anywhere in Nashville without that being brought into the conversation. However, in this case, the intersection of growth and the existing infrastructure of Nashville is good, very good. In fact, when you take into account the very strong and evolving shift in how we must do healthcare, the growth in Nashville, paired with the existing large companies, makes it a perfect place for where healthcare is headed.  We need out-of-the-box thinking (especially from Millennials) in this conversation to push this shift into being. 

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As the world spins faster and faster into the digital age, companies need to know that they are communicating with two distinctly different consumers and workers. Baby Boomers and Millennials find themselves trapped in lockdown of miscommunication. They may speak the same language, but a translator is needed to bridge the gap of understanding. Particularly in marketing to these consumers and in hiring boomers and millennials, businesses must approach each group with the care and uniqueness that sets them apart.
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Market Research News: Millennials and Telehealth

Why Telemedicine and Millennials Are Key to Each Other’s Health (Media Logic, August 2016)

Millennials are often characterized as optimistic, self-directed, and healthy lifestyle-oriented. But research on Millennial lifestyles underscores some sobering realities about this group. Millennials are the most stressed out living generation, they suffer from sleep deprivation, and their lifestyle contributes to nutritional gaps that may lead to obesity, anxiety, and other health conditions. In addition, surveys show that over 28 percent of Millennials do not have a primary doctor, another roughly 40 percent of Millennials do not have a relationship with their primary, and many are likely to delay seeing a doctor because of cost. With Millennials at over 83 million in number and representing the largest segment in today’s workforce, the cost of not anticipating and addressing Millennial health issues could eventually have staggering consequences.

So why look at telemedicine as an approach for Millennials? There are three primary reasons:

  1. Millennials demand easy access and convenience, so they are more amenable to services that will accommodate their busy lives versus having to change their schedules to fit in traditional medical appointments
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Founder and Managing Partner
Advocate Market Research Bureau

In 1998 Kalinda Fisher founded Advocate Market Research Bureau. With a background as a sociologist, Kalinda set out to help businesses gain a truer picture of their target market by becoming, in essence, the ‘voice’ of their consumer, and ultimately their ‘advocate.’ Through quantitative research they help clients see the broad stroke picture and trends, but with qualitative research the end consumer is brought fully into light. Over time Advocate has had the privilege of working with some of the most respected companies in the country in a variety of industries including healthcare, technology, banking, insurance and entrepreneurial ventures. Advocate partners with companies that have a passion for their concept or product, and certainly with those who want to effect change.


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