Athlete Factory Monthly Newsletter - April 2017
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Name:  Cole Davis

Age:  19

Sport:  Rugby

Level:   National / Semi-Professional

If Cole Davis could give two pieces of advice to young athletes, they would be these: A bad moment does not necessarily mean it is the end of the road, and if you are presented with an opportunity, go after it.

Cole’s advice comes from experience. He failed to make the U19 Wolfpack rugby team in 2015 when an academic commitment during grade 12 caused him to miss an important training camp. Because of this, he also missed out on the opportunity to play on the regional team.

Far from letting that be the end of the road for his rugby career, Cole used the experience as motivation to pursue opportunities to play high-level rugby elsewhere.

“Through the help of a former coach, I was lucky enough to be offered the opportunity to play high level club rugby in Australia,” Cole says. Within ten days, the deal was done and Cole was on his way to Australia.

Cole admits going to Australia was not without sacrifice. “I left my friends, family and a comfortable life to move 14000 kilometers away, to a country where I knew no one,” he says.

However, never one to turn down an opportunity, Cole knows the experience was worthwhile. “I definitely would not be the rugby player or person I am today without the time spent in Australia,” he says. “To chase my dream, I would do it again in a heartbeat.”

Cole’s time in Australia was instrumental to his development as a rugby player, and he experienced a lot of success there. He trained alongside high-level athletes within a professional academy, and quickly adopted the work ethic and attitude of a professional athlete in his approach to training.

“Although it started as just a trial, I ended up making the U20 Brumbies as an 18-year-old, which was massive for my development,” says Cole. He also earned a starting spot on his squad for the Super U20 Championship, a competition that produces some of the top rugby players in the world.

Now back in Canada after 18 months in Australia, 19-year-old Cole is back in the Athlete Factory gym and taking his training as seriously as ever.

“The Athlete Factory has been with me the whole way,” he says. “It’s clear to me that they truly care about their athletes; they want to help you unlock your full athletic potential and give you the tools you need to succeed.”

After tradition strength and conditioning programs left Cole with various imbalances and recurring injuries, he knew he needed something different.

“Through my training with the Athlete Factory I have seen a significant decrease in preventable injuries as well as steady improvements in my size, strength and explosiveness, all of which have significantly helped my performances on the rugby pitch,” Cole says. “The Athlete Factory team had me in great shape before my departure to Australia, I owe a lot of my success to them.”

Now, Cole has his eyes set on playing for Canada’s U20 rugby team, with the hopes of helping the team qualify for the World Rugby Trophy taking place late this summer in Uruguay.

“I am also hoping to play on the Senior Men’s Wolfpack regional team and play in the Canadian Rugby Championships in July,” Cole says.

Cole knows if he wants to achieve these goals, it’s going to take consistent hard work.

“Over the next 8 months I’ll be consistently training at the Athlete Factory and working hard on my rugby skills,” he says.

Ultimately, Cole hopes his hard work with earn him a trail in Europe for a professional side, and a professional contract. If he gets the opportunity, there is no doubt he will go after it.


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Our Athletes in ACTION

Athlete News


Russell Bollinger made Team Alberta for Pee Wee Lacrosse.

Judo athlete Cecilia Medilo won a gold medal in the U18 division at the Sportif International 2017.

Megan Festival was named Graduating Player of the Year for the UBCO Heat.

Rugby athlete Carmen Izyk has been invited to the RBC Training Ground Regional Final in Calgary.

Xander Watt won two gold medals in U13 & U15 in the FOIL category for fencing.

Jayden Davis won gold at a college hockey showcase in Detroit representing Western Canada.

Sports Therapy News - Laser Therapy


The Sports Therapy Clinic is now offering a new service called Low-Level Laser Therapy (AKA: "Laser" or "Cold Laser"). This modality is especially useful in acute conditions to reduce inflammation and pain through increasing the number of mitochondria + ATP (energy) in our body's cells. Check out an easy to read explanation here: 

It is a 20 minute appointment and can be booked with any of our practitioners in the clinic! The prices for this service are as follows: 

Laser Treatment - $50 
Acute Laser Package - $250 (6 treatments for the price of 5 when paid up front)
Chronic Laser Package - $400 (10 treatments for the price of 8 when paid upfront)

Call (403)255-7703 or come in to book your appointment today!

Book you complimentary consultation here!

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