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"Time for Africa"
Dear Clients & Friends of SH International:
“People are raising
Their expectations
Go on and feed them
This is your moment
No hesitations
Today's your day
I feel it
You paved the way
Believe it,”
Lyrics from Time for Africa
Shakira understands – Africa is ripe with opportunity. Will your company share in Africa’s rising prosperity?
Time for Africa
Don’t Just Take Shakira’s Word for It
Counsellor of the Embassy of South Africa, Francois Hentschel, met with us to discuss US companies doing business in not just his country, but in all Africa. The following is based on our discussions.
He explained that companies which succeed are those that are able to implement a long-term vision over several years. Patience is a necessary virtue for doing business in all emerging markets, but for many countries in Africa, a long-term view towards investment is particularly indispensable. Companies with this outlook have been generously rewarded.
Pricing is one of the biggest obstacles facing US companies desiring to do business in Africa. US companies that will succeed in Africa are those selling high-tech solutions, not those going in with low-tech mass market products which can often be sourced more cost-effectively elsewhere.
He identified regulatory constraints as another challenge particularly onerous to grapple with. Luckily, US companies have access to great embassies in DC which are eager to encourage investment in their countries, and willing to troubleshoot on your behalf. The US Commercial Service also has doing business with Africa as a strategic priority and is eager to support viable US initiatives. Finally, consultancies including SH International are also resources to the business community.
It is time for Africa, certainly, but for the right US companies which are primed to rise to the occasion. Our experience across emerging markets regions enables us to optimize your company’s emerging markets expansion strategy. We direct your company resources towards the countries where, given your company’s unique profile, your company will see the highest return on risk. Hentschel commended us on delivering insight across emerging markets rather than limited, tunnel vision towards a sole region. He shares our belief that understanding emerging markets as a system leads to greater synergies and effective capacity.
We are proud to actively promote leadership across Africa through pro-bono consulting services to the Sote Tunaweza Initiative. This initiative seeks to prevent poverty and promote women’s innovation by empowering women in emerging markets through entrepreneurship and leadership institutes. Sote Tunaweza Initiative has a special focus on Sub-Saharan Africa, with the next institute to be held in Tanzania.
Africa is a Continent
Not a Country
You already knew that Africa is a continent, and not a country. Why not see how you do on this mini quiz?
1. Which country in Africa had the highest 2014 GDP?
  1. South Africa
  2. Nigeria
  3. Senegal
  4. Angola
 2. Of these languages, which has the most speakers in Africa?
  1. Swahili
  2. Afrikaans
  3. Arabic
  4. French
3. What percentage of the world’s land area is part of Africa?
  1. 36%
  2. 13%
  3. 5%
  4. 22%
4. What is the city in Africa with the highest population?
  1. Johannesburg
  2. Lagos
  3. Cairo
  4. Mogadishu
 5. Which of these countries has NOT had a female president (including acting presidents)?
  1. Guinea Bissau
  2. Burundi
  3. Liberia
  4. USA
  5. South Africa
  6. Gabon
  7. Malawi
  8. Central African Republic
  9. Mauritius

We will award a prize to one reader who sends us the right answers, through e-mail or social media.

The 5 Heroes of the Entrepreneurial Journey
Sara and SH International are featured in the Wharton Entrepreneurship Blog

We expand businesses into emerging markets through deals, ventures and initiatives. We leverage a proprietary network of resources, specialists and partnerships to achieve powerful results. Based in multilingual and practical experience on five continents, we provide your company with truly global vision.

Why emerging markets? Half of global commerce is now conducted in emerging markets, and access to these opportunities defines the future prosperity of US companies. Harnessing the rapid growth of these markets is critical for your company to remain viable, relevant, and successful in today's world.
Copyright © 2015 SH International LLC, All rights reserved.

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