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Seasonal Greetings
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Tea Info Shelf
We know that many of you wonder how to brew Japanese tea. In this video Matsu-san shows you how to brew Genmaicha. The video was made by our intern Barbara.
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Tea of the Month 
Genmaicha
Medium-bodied with a rounded finish, Genmaicha has a buttery sweet taste with notable elements of corn and peanuts. With a nutty pecan-like aroma it appears brass yellow in color. Made by mixing Yanagi Bancha with roasted rice, Genmaicha is one of the most comforting teas.
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Tsubame Kukicha
Medium bodied with a mild aftertaste, Tsubame has a dark sweetness with notable flavors of licorice, bark, and molasses. Pale yellow in color, Tsubame has a leafy aroma with hints of caramel. Made from the stems of the Summer harvest Tencha leaves used to produce our kitchen grade Matcha, this tea is a bit hardier and more resilient than the other unroasted Kukichas.
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Hojicha Dark Roast
Light-bodied with a velvet smoothness, Hojicha Dark Roast is notably sweet with persistent notes of pecan. Dark bronze in color, this Hojicha has earthy aroma with hints of vanilla. With a longer roast than usual applied to Yanagi Bancha, this Hojicha is sweeter than the rest.
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Seasonal Greetings
Happy Holidays! Happy New Year! Thank you for enjoying Japanese tea and staying with us this year. May the next year bring you health, happiness and prosperity. Warmest wishes from all Obubu team.
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Meet Obubu's Friends - Artem

Who are you and what do you do? My name is Artem Fialtov, 24 years old, i'm a young artist working and living in Russia, Nizhny Novgorod. (You can see Artem's artwork on his website here)
How did you get to know Obubu? It was about 4 or 5 years ago, when my friend shared with me a cup of sencha from Obubu farm.
What is Obubu to you? I mostly drink coffee the alternative way (Hario V60), but during my work I prefer to drink tea, as you can brew the same teapot for several times. I prefer Japanese teas – the taste of sencha, genmaicha or matcha can't be compared to the Chinese teas. Obubu's tea is like a small taste of real Japan, with it's native flavor.
What is your favorite way to make tea? I usually brew a teapot, but making matcha with spatula is always a pleasure. I'm not crazy about an “ideal cup”, it's normal when you let the tea extract for a bit longer, as Obubu tea is difficult to impair. One day you can sit and drink calmly the tea, trying to get the best of it, and the other day you just pure water and do something else – both ways are good.
What message would you like to pass to Obubu readers and friends?The Japanese culture consist of different ingredients, that can reveal the true nature of Nippon. Reading the classical and modern literature, studying the glory years of cinematography, listening to avantgarde music of Japan is a great pair with cuisine and tea traditions, that show not only the spiritual values but also common values of daily life.
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Events of the Past Month - Tea Conference in Kagoshima

With direct tea sales to tea lovers, tea club, tea tours and an internship program, Obubu has been recognized as a unique agricultural venture. We now often receive agricultural ministry and tea farmer observation groups and are invited to speak at conferences. One such occasion was an annual tea farmers conference in Kagoshima. Over a hundred tea farmers came to the event. Our VP Matsu-san, Simona and three interns talked about our activities and gave suggestions to the tea farmers. The event was followed by a dinner, during which we were able to make more personal connections with Kagoshima tea farmers.
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